Black Friday camera deals are here and, better yet, many of the top brands are offering cashback on select cameras and lenses, which makes this a really good time to pick up a new kit.
Whether you want to upgrade to one of the best mirrorless cameras, invest in a brand new camera phone or you're looking for a shiny new telephoto lens, Black Friday is a great time to snap up a new kit or update your existing one.
For example, we saw some amazing offers on Fujifilm's medium-format cameras during Black Friday 2023, which made even the 102MP GFX 100S drop to the price point of a premium full-frame camera! The excellent Nikon Z8 has a grand slashed off its street price too, and while it's been a little cheaper since then, it means you'll likely see a record-low price on the pro full-framer.
Some of the best instant cameras will be discounted too, and they make excellent gifts. This year, the official sale dates are from November 29 (which is the actual Black Friday date) to December 2 (Cyber Monday), giving you plenty of time to sort out your Christmas gift shopping while also saving money.
To help you find the best Black Friday offers, we're listing only handpicked deals from trusted retailers that are worth your money and attention, listing them here in an easy-to-navigate page ranked by brand name rather than product type.
Top Australian retailers
- Amazon: save on all kinds of photography gear
- Camera House: save on cameras, lenses, tripods, bags and more
- CameraPro: great bargains on cameras and lenses
- CR Kennedy: shop Ricoh, Pentax, Leica and more
- Diamonds Camera: save on all brands, including Leica
- DigiDirect: save on cameras, lenses, peripherals and accessories
- Digital Camera Warehouse: discounts and price matching on top models
- DJI: shop some of the best drones, gimbals and action cameras
- eBay Australia: discounts from various resellers on cameras and accessories
- JB Hi-Fi: save on select popular camera and drone models
- Kogan: save on new and refurbished cameras
- Sony: price matching on Alpha cameras and lenses
- Ted's Cameras: several deep discounts in store and online
Canon deals
The original 8K powerhouse is AU$720 off – a stunning saving already – but head to Canon's promotions site and you can claim an additional AU$300 in cashback that drops the final price down to just AU$3780. With its 45MP stills and hi-res video capabilities, this is the best camera for all-purpose shooting.
Designed specifically for video, the EOS R5C is a fantastic high-res hybrid camera. It gets some of Canon's EOS Cinema features, allowing for 8K/60p capture with internal RAW recording possible. There's a built-in cooling fan to handle heat buildup and it handles really well. It misses out on IBIS though, but cameras like this are best used on a rig anyway. Be sure to redeem Canon's AU$300 summer cashback offer for the maximum savings.
In our Canon EOS R6 Mark II review, we said that this camera "makes mincemeat of other hybrids", and while there are now newer models that can do the same, we still mean every word. It's one of Canon's faster cameras and with plenty of AF tracking modes. It's an absolute beast! This price on Amazon is currently the best to be found, but the offer is from a third-party reseller, so make the purchase if you're comfortable with that.
There's plenty of features that you get on this entry-level camera that will help you hone your skills, meaning you get a lot of bang for your buck with the 24.2MP EOS R8. Up to 40fps burst speed, fantastic autofocus and a lightweight body too. Plus you get a lens to get your started and if you take advantage of Canon's AU$300 cashback offer, this kit will come down to under AU$1,800 which is an absolute bargain!
Announced in May 2023, the R100 is Canon's most affordable RF-mount camera and this discount makes it even more so. While it doesn't feature an articulating touchscreen, it's got a lot of other features that are worthwhile for any beginner looking for a capable entry-level camera. 4K/24p video (cropped), good autofocus performance and an excellent 24.1MP sensor will help you hone your skills. It's been as affordable as AU$743 for the kit, but there's AU$100 available as cashback from Canon via redemption.
The EOS R7 is a lot of camera for its affordable full price, and this discount on the versatile single-lens kit makes it a tempting option for a beginner. High speed RAW capture, the same autofocus prowess of the more expensive R-series cameras, dual SD cards, 4K video and 32.3MP on tap, and that's just for starters. Did we mention the 40fps continuous shooting speed and in-body stabilisation? Plus there's a bonus AU$100 gift card to be hard via redemption from Canon.
It's already a very affordable APS-C camera kit, so even a small discount makes it worthwhile. And the additional AU$100 Canon cashback offer will bring the final price down to AU$819. For your money, you get a 24.2MP beginner-friendly camera that includes creative modes to simplify taking photos. Plus you get 4K/30p (6K oversampling) video on board too.
Canon users who've upgraded to the R-series cameras will be glad to know that the affordable nifty fifty is even cheaper now. This prime lens is offers pretty good low-light performance and is ideal for portraits. It's also compact and lightweight too.
Compact, light and incredibly versatile, this RF-mount lens is a great pairing for any Canon R-series camera even after all these years (it launched back in 2019). Despite its name, though, it's not a true macro lens, but it still has a decent working distance of 7cm and gets you a 0.5x magnification. And its AF performance is pretty good too.
The EF version of this lens was one of the most popular optics Canon ever made and that's transferred onto the RF-mount lens too. It's smaller and lighter than the older DSLR lens and offers built-in image stabilisation too. With a versatile focal length range, this lens is great for any scenario, whether studio work, portraits, architecture, travel, street, nature, landscape... it's a must-have if you've a Canon R-series user.
A versatile super telephoto lens for Canon's R system, this lens is perfect for sports, wildlife, car and aviation photography. Its zoom mechanism is external, so it can get a little unwieldy at 500mm, but it's weather resistant, offers 3 stabilisation modes and high-speed autofocus.
Nikon deals
This marvellous pro camera has been down to around AU$5.2K on Amazon via a third-party seller, but this is still a worthwhile offer, considering the actual RRP of the camera is AU$6.9K. No mechanical shutter, up to 120fps burst capabilities, amazing results, and up to 8.3K 60p N-RAW video recording from this 45.2MP full-framer. It's a stunner!
This 24.6MP full-framer can shoot at up to 120fps, gives you 6K video, has built-in image stabilisation and has dual card slots, one for a CFexpress device to make full use of its speed. It's a fantastic camera that gets a lot of the premium features from the Z8 and Z9, just without the high price tag.
This 24.5MP full-framer is a stunning shooter, with a 273-point AF system, good speed and precision, plus 4K/60p 10-bit recording. There's also up to 8 stops of image stabilisation with stabilised lenses. This is one kit that's worth checking out for Black Friday, particularly with the additional AU$200 bonus EFTPOS gift card from Nikon via redemption.
This retro-chic snapper is quite the workhorse, perfect for the hobbyist or enthusiast looking for a compact travel companion. It made headlines when it launched a few years ago and still remains quite popular. If you want to get started in photography, this APS-C camera isn't a bad place to begin.
This is good value for an entry-level camera with some advanced features, including a built-in EVF and a larger flip-down screen compared to Nikon's other entry-level shooter, the Z30. And considering you also get a lens included at this great price, it's a deal not to pass by.
It's the last DSRL Nikon made and, in many ways, is an updated version of the trusty old D750. However, this one is better in many ways as Nikon has taken the sensor, AF tech and processing prowess of the Z6 and packed it into the D750 body. And while it's hard to spruik a DSLR these days, trust us when we say this is one heck of a camera. Please note that is the lowest price on the D780 at the time of writing, but is available only from a third-party reseller on Amazon.
It might be getting a little old but this full-frame DSLR is still a stellar camera. Image quality from its 45.7MP sensor is spectacular, with a huge amount of detail. It might feel a little large in the hand for those with small mitts, but it doesn't hit uncomfortable levels. We just can't recommend it highly enough, especially when you can get it at a discounted price, although please note that best-price offer is from a third-party retailer on Amazon.
A nifty fifty lens is always useful in your camera bag and can be used to shoot anything from street photography to landscapes. And if you don't need a faster aperture of f/1.2, this lens is heaps cheaper even at full price.
It's typically cheaper to buy this lens as part of a camera kit, but if you didn't get one with your Z-series shooter, then here's your chance to save AU$150 on this versatile lens. It's got quite the focal length range, so it's a handy zoom to have in your kit bag at all times. While Ted's is offering the current best price, it is a 'special order'.
This is the best discount we've seen on this supertelephoto lens and while still expensive, it's versatile and lightweight for a superzoom. If you've been holding out for this Nikon lens, and the price looks right to you, we'd suggest picking it up now as stocks are usually hard to find.
Sony deals
There might be a stock issue, so check with CameraPro before handing over your cash, but this is a pretty good offer if you're after a pro camera that's got some serious grunt under the hood. This 24.2MP speedster is great for sports and wildlife photographers, with a 20fps max burst speed.
With the Mark III body now aging, it's no surprise that its list price has dropped to just above the two-grand mark. But despite its age, it's still a great workhorse. And while the actual discount at JB Hi-Fi isn't great, the AU$400 cashback on the camera available from Sony via redemption drops the price to what might just be an all-time low of AU$1,520.10
Sony's fifth-gen high-res camera is a steal at Ted's already. It's currently best price on this 61MP full-framer, and you get Sony's new AI-based AF system and 8K video capabilities (albeit at 24fps) on board. There's even up to 8 stops of image stabilisation. If you're a landscape photographer, this is the kind of camera you really want.
A far more expensive camera than the first-generation model, the Mark II is worth the price bump, and this kit offer from Ted's is cheaper than buying the discounted body alone. You will, of course, have to redeem Sony's cashback offer of AU$200 to get the full discount. This rangefinder-style full-frame camera now has a 33MP BSI sensor that's been used in the A7 IV and can handled stills and 4K/30p video with aplomb. It's got a max burst rate of 10fps, so you can even shoot some action and wildlife, and it is ideally sized as a travel companion.
Currently just AU$20 cheaper than what Sony lists this fantastic vlogging camera for, CameraPro has the best price on the ZV-E10 II. This 26MP camera can shoot 4K/30p video and has an impressive 759-point autofocus system too. You'll even get a lens in the box at this price, which is a good investment for content creators.
From YouTube and TikTok videos to basically any live streaming needs you might have, the Sony ZV-E1 is the perfect camera to shoot your vlogs. It's next level with stunning 4K video up to 120fps. Admittedly it's expensive for a vlogging camera but it is a full-frame model and, honestly, it's a damn good one. Remember to redeem the AU$250 cashback offer from Sony to get this final price.
Sony ZV-E1 (body) | AU$3,799 AU$2,720.47 (save AU$1,078.53)
From YouTube and TikTok videos to basically any live streaming needs you might have, the Sony ZV-E1 is the perfect camera to shoot your vlogs. It's next level with stunning 4K video up to 120fps. Admittedly it's expensive for a vlogging camera but it is a full-frame model and, honestly, it's a damn good one. Available in black and white via the same listing.
Announced earlier this year, the A6700 takes the brilliant autofocus performance of Sony's full-framers and puts it into a compact, travel-friendly body. It's a very capable 26MP hybrid, although its IBIS isn't great for video capture and there's a heavy crop if you opt for 4K 120p slo-mos. If that doesn't bother you, this is a good mid-range enthusiast-level camera.
A 70-200mm zoom lens is a pretty common addition to any photographer's kit, but if you still haven't gotten one and happen to be a Sony full-frame shooter, you might want to consider this offer. It's the updated Mark II version of the already great FE 70-200mm f/2.8 lens, so you know you're getting great glass here, but definitely make sure you redeem the AU$50 cashback from Sony to maximise your savings.
This already-affordable prime lens can get really inexpensive if you redeem the AU$50 in cashback from Sony. This fast short lens is the perfect partner for portraits, with an f/1.8 maximum aperture that is guaranteed to big up the bokeh.
Fujifilm deals
Currently selling for less than the RRP of the previous generation, this fantastic medium-format camera is a great investment for professionals, particularly if you do a lot of studio work. If you've been holding off to get yourself this 102MP high-speed shooter, this could be a good time.
Also available at Ted's Cameras for AU$7224.96.
This massive discount is only possible if you take advantage of Fujifilm's current cashback offer that ends December 31. At this price, this 40MP speedster has remarkable speed and processing power – we were quite impressed with it when we tested it – and it gets you 8K video if you want to shoot in that kind of resolution. Plus you get a lens in the box too to get you started.
Giving you flagship performance, this camera became our favourite in 2020 when it was launched, excelling in both stills and video. You get 6.2K internal recording at 30fps in 4:2:2 10-bit colour, plus good subject tracking too from this 26.2MP snapper. Please note that the best price at the time of writing on this kit is over at Ted's, but it is marked as a 'special order', so you may have to wait to get in your hands, plus redeem the AU$150 cashback from Fujifilm for max savings.
This Fujifilm flagship features a massive 40MP sensor, along with 4K/60p video recording and cool retro-styling. It also has dual card slots, darn good performance and image quality too. If you've had your eye on this one, you'll need to hurry as stock at various retailers seem to be low or in back order.
t might be part of Fujifilm's beginner X-T range but the X-T50 inherits a lot of more advanced features from the X-T5 and is the first to boast a Fujifilm Simulations dial on the top plate. 40.2MP resolution on tap and the addition of IBIS makes this a great camera, although we will admit the X-T5 is better value as you dual SD card slots as opposed to one on the X-T50.
Save AU$40.98
21% off the SQ1 is a pretty decent discount and would make a fun, but more mature-looking, instant camera gift. As part of the Square range of Instax cameras, it produces square prints as opposed to the credit card-sized ones the Mini 12 spews. It's currently available in three colourways to suit different personalities – all at slightly different prices.
This supertelephoto lens gives you a focal length range equivalent to 229-914mm in full-frame terms when used with a Fujifilm APS-C X-series body, meaning you get super close to all the action or capture a lot of details on the Moon. It's fast, accurate and relatively lightweight for a lens with this kind of range.
Giving you the equivalent of 27-183mm in full-frame (35mm) terms, this zoom lens promises a fast autofocus speed and a minimum working distance of 46cm. It's also weather sealed, suppresses focus breathing well and would be a good addition to a content creators kit bag.
This is a fantastic offer on a lovely X-mount prime lens. It's a 45mm equivalent with a 1:1 magnification ratio from a minimum working distance of just 1.2cm, making it a great macro lens. It's weather sealed, has a linear autofocus motor, and would do well for both stills and video.
This super-wide prime gives you an equivalent focal length of 12mm, so it's going to be a big help for shooting interiors or city architecture. If you want that wide framing, and you're an X-mount user, this isn't a bad price at all even though Amazon doesn't list it as a deal.
Olympus/OM System deals
If you've loved Olympus, know that the OM System OM-5 encapsulates all that was good about the older brand, then makes it better. This is an excellent mid-range all-rounder with 20.4MP of resolution and a whopping 7.5 stops of IBIS. It may not be as big a change as the OM-1 represents for OM System, but we can't recommend the OM-5 highly enough for an everyday shooter. Be sure to redeem the AU$150 cashback offer from OM System to get the best price.
This good-looking camera is both portable and powerful, with a 20MP MFT sensor, IBIS and a flip-down monitor. It's got a good update over its Mark III predecessor with better autofocus too. It would be a really good option for anyone looking for an entry-level camera. Plus, there's no lack of lenses, with any MFT optic from any brand fitting the body. Be sure to take advantage of OM System's AU$50 cashback to maximise your savings.
No longer called Olympus, the latest waterproof and rugged camera in the Tough line comes from the rebranded OM System. And if you're in a need of a new near-indestructible camera, this is the best you can get. Its specs and features aren't much of an upgrade over the TG-6, but since that's no longer being made, this is just as good and down to its best price yet.
Panasonic Lumix deals
This is a bigger discount than what Ted's is advertising – the S5 II body alone retails for AU$2,999 and the kit lens is an additional AU$550 at the very least, so this truly is a good bargain on Panasonic's latest flagship. Built for content creators, this full-frame camera can handle 6K video with ease and produce 24MP stills. You also get a 96MP high-res mode for photography. It's a fantastic hybrid camera at this price.
This well-built, lightweight mirrorless camera offers excellent handling and some serious video prowess. That's not to say it shirks its stills duties. If you're keen on a hybrid with a decent price tag, the GH5 II is well worth a look, particularly if you need wireless live-streaming capabilities. It might be a minor upgrade from the original G5 and not quite on par with the G6, but this 20.3MP MFT snapper has 4K 60p/50p 10-bit video capabilities, which is more than enough for most users.
Inheriting the fantastic video skills from the S5 II, the S9 is a compact rangefinder-like camera. You get superb 'open gate' 6K video recording with very effective image stabilization and Real Time LUTs at your fingertips. Panasonic's custom color profiles are next level compared to Fujifilm's Film Simulations, plus it has also created a new MP4 Lite format for 4K videos that are smaller and quicker to process than MP4. This is all in the smallest full-frame Panasonic camera yet.
Bridge cameras have made a small comeback thanks to Panasonic resurrecting the Lumix FZ80 in July this year. Featuring an 18MP 1/2.3-inch sensor, a USB-C port for charging and a 2,360K-dot OLED EVF that's better than before, and an upgraded rear LCD with 1,840K dots resolution, it's a good camera. You also get 60x optical zoom via its 20-200mm fixed lens, with the handling of a DSLR and the simplicity of use of a point-and-shoot.
DJI deals
It might have missed out on obstacle avoidance and it's been succeeded by the Mini 4 drones, but the Mini 3 remains one of the best compact drones for beginners. It will shoot 4K video and 12MP stills, plus its max flight time of up to 38 minutes is quite impressive. You might, however, want to be careful if it's too windy as this sub-250g drone can easily get away from you.
We're big fans of the Osmo Action 4's superior sensor. Sure, it wasn't a massive upgrade over the previous model, but it delivers where it matters the most. With horizon balance, better low-light performance than any other action camera and a noise-cancelling 3-mic system, this model from last year is still one of the best rivals to GoPro you can get a much lower price.
With dual cameras on board serving up 48MP and 4K/60fps HDR videos, the Air 3 is arguably one of the best drones DJI has made. The versatility of the Air 3 is undeniable given one of the two lenses offers you up to 3x zoom. And while the screen on the RC 2 controller is great, the lack thereof on the RC-N2 makes it the cheaper option. Keep in mind that the Air 3 needs to be registered with CASA before use.
GoPro deals
It's the most compact and the cheapest GoPro... well, ever! It was announced only in September, so it's great to see it getting a Black Friday discount. It weighs just 86g and still gets you a screen, fully immersible to 5m of water and has a one-button control to keep things simple. The compromises here are you get very limited video options and just 3 aspect ratios. Battery life is up to 100 minutes as well.
Stock on Amazon is very limited, so if it runs out, The Good Guys will price beat its own AU$299.
The Hero 13 only got minor internal improvements over the 12, but it allows you to attach practically every single lens mod that GoPro has to offer. You can get a macro lens, anamorphic lens and even ND filters now. If you want to get creative, grab the Hero 13 while it's discounted.
Third-party lenses
For a budget price, this portrait lens is fantastic value for Sony E-mount camera users. This is an 85mm equivalent with a bright f/1.4 fixed aperture that offers lovely blurry backgrounds. It uses an STM autofocus motor that promises smooth and quite performance, plus it's compact and lightweight too.
This Sony-mount standard zoom is a 'trinity', with its weather sealing and constant f/2.8 aperture making it perfect for pros and serious shooters alike. With an optical construction consisting of 17 elements in 15 groups, it promises excellent image quality, including good edge-to-edge sharpness. Tamron's VXD autofocus motor promises fast and precise performance.
Storage & memory
Save AU$185
Backing up your photos is important and Samsung's portable SSDs have long been some of the best money can buy. Compatible with PC, Mac, Android devices, gaming consoles and more, there’s a lot of value in this small package that is the T7 Shield, so called because it's also got a protective covering that's IP65 water and dust resistant. While it would be cheaper to pick up the 1TB version, the 2TB is better value for money considering it's got a higher 37% discount.
With most pro cameras now using the CFexpress Type B cards, stocking up can be expensive. Right now, there's a decent 30% discount on ProGrade's 512GB Gold series CFexpress card which makes it cheaper than buying the 256GB option. Still expensive, but a good investment with up to 3,400 MB/s read speeds.
Slightly slower than the ProGrade listed above, but also a little cheaper, this Lexar Type B CFexpress device is still plenty fast enough to handle the fastest of cameras, whether you're shooting fast bursts or 8K video.
This is a really good half-price saving on a pretty good SD card with 128GB storage. With transfer speeds of up 200Mb/s, this is more than enough for most photographers, with plenty of reliable storage if you need to go click-happy.
If you want a lot more storage... like, a lot, a lot – the 1TB storage option is 67% off on Amazon, now AU$197.43 from AU$599.
Editing software
Adobe has knocked a huge 50% off the price of its All Apps plan for those in the Australia and New Zealand for a one-year subscription. This comes with all the Creative Cloud Applications, plus 100GB of cloud storage. This price is a per month cost, which results in a savings of AU$527.64 over a period of 12 months.
Film & paper
Film photography is great, but it isn't cheap when you need to keep picking up rolls of film regularly. Shop during a sale and chances are you'll be able to save a few bucks – like on this 24-exposure colour roll. At ISO 400, you'll be fine in daylight and manage some low-light situations. The 3-pack usually retails at the AU$60 mark in Australia, so Amazon's price is actually quite economical.
If you or someone you know owns an Instax SQ series camera, then the film needed would be the Square varierty rather than the aforementioned Mini. So if you want to grab some extras for yourself or your loved one, there's an additional AU$2.50 off via coupon, so be sure to check that box before adding to your Amazon cart.
Accessory deals
Capable of topping up your camera or powering flashes, laptops, monitors or your lighting rig, this little portable power bank offers up to 65W fast-charging via USB-C. It's also got a plethora of interfaces, so you can use it to juice up a multitude of devices. Built-in safety shutdowns and a small, compact size make this an essential addition to any pro's bag.
When will Black Friday camera deals in 2024 start?
This year, the official Black Friday sale period is from November 29 through to Monday, December 2, 2024 (Cyber Monday), and some of the best camera deals won't be available after that date. However, Black Friday camera deals in Australia start about two weeks ahead of that date, so start checking retailers around November 15.
While most camera retailers usually stick with their best offers during the three week period that includes the actual sale, some can drop the prices further during Cyber Weekend proper, so you might want to wait till November 29 to see how much you can actually save.
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When is Black Friday 2024?
As we've just mentioned, Black Friday this year falls on Friday, November 29. That means Cyber Monday will be on December 2.
That's still a few months away, giving you plenty of time to figure out what you'd like to get – a new camera for beginners, the best instant camera perhaps, or just a lens or two. You'll get almost an entire week of the best prices on photography gear, but don't dally as stocks may be low and you could miss out.
Where to find Black Friday camera deals
Pretty much every Aussie retailer, whether a specialist camera store or a more general tech store, will be offering great discounts during Black Friday. Many of them will even price match or try and outdo the competition, so you may get lucky pitting one retailer against the other to bag the best bargain.
Chances are you won’t need to leave your home to snag a great Black Friday offer. Most in-store discounts will be offered online by the major retailers, so all you’ll need to do is keep your credit card handy and shop from your couch.
Before that, though, we’d recommend you have your shopping list ready and figure out what your budget is. Doing some research on prices now will help you determine whether a Black Friday offer is actually worth it or not when the sale finally begins.
Black Friday 2024: Shopping tips
Is Black Friday the best time to buy a camera?
As a general rule, Black Friday is a great time to buy a new camera, but not every deal is as good as it may seem initially – which is where we come in.
In some cases, retailers do mark up the prices of cameras and camera bundles in the run up to Black Friday, in order to offer a seemingly bigger discount during the run of the actual event itself. However, this doesn't necessarily make them a bad buy though as, on many occasions, their prices still drop to mouth-watering record lows. But in the grand scheme of things, the percentage saving may not be quite as large as advertised.
However, to combat these situations, we'll only highlight the actual saving of any Black Friday deal based on the camera's recent price history, and we will make sure it's genuinely a good deal before placing it in this hub. This isn't necessarily the norm, and many cameras do simply drop to their lowest-ever price for a brief period over Black Friday.
How to find the best camera deals
Of course, the best Black Friday deals will be on this page as soon as they launch. We’ll bring you the top bargains from all the best retailers when the discounts start rolling in on and before Black Friday. But there are a lot of different cameras to choose from, and it can get overwhelming at times, especially for photography beginners. We recommend making the most of our extensive camera knowledge to make sure you buy the right bit of kit for you come Black Friday.
If you're new to photography, a good grounding point is to start with our best camera for beginners guide. Once you've got a feel for which type of camera might suit your needs, check out our separate guides on the best camera for photography, the best mirrorless camera, or the best Micro Four Thirds camera, and if you want to take advantage of the lowering prices of DSLRs, check out our best DSLR guide – we've got the latest advice on them all.
Can I get cashback on Black Friday camera deals?
Typically, most camera brands don't offer cashbacks during November. Instead, your debit or credit card company might. It's worth looking into, but you can be sure that retailers will price match if you see a lower offer on a particular product elsewhere.
Another interesting option to consider is layby. Some retailers will allow you to select your gear during Black Friday at the discounted prices, pay a small deposit and then pick it all up later when you pay the full amount. This is advantageous when something is out of stock too and you've been assured of incoming stock. DCW's APAC Managing Editor tried this back in 2018, when she ordered a camera, two lenses (one of which was out of stock) and filters during the Black Friday sale then, but paid the full amount and picked up the entire kit only in mid-December.
Best deals from Black Friday 2023
Fujifilm GFX 100S (body) | AU$8,999.95 AU$6,349.96 at Ted's Cameras (AU$2,649.99 off after cashback)
While Ted's had only discounted this medium-format camera to AU$7,649.96, there was a whopping AU$1,300 cashback offer available from Fujifilm via redemption that made this one the biggest highlights of last year's Black Friday sale. 102MP on tap for the price of a premium full-framer is a bargain for anyone who mostly does studio work.
Leica SL2 (body) | AU$10,799 AU$9,895 at Diamonds Camera (AU$904 off)
It's very rare to find a Leica camera – any of them – discounted at any time of year, so seeing the SL2 full-framer get over AU$900 slashed off its rather exorbitant price tag was a surprise. In the grand scheme of things, that's not a huge saving, but hey, on a Leica it always is.
Nikon Z8 (body) | AU$6,799 AU$5,799 at Ted's Cameras (AU$1,000 off)
While the Nikon Z9 got a received a AU$1,541 discount on Amazon, we thought the grand off on the Z8 from Ted's was the better deal. It's got everything the Z9 can get you – with the exception of the dual controls on the bigger body – at a slightly lower price point. It's been cheaper since, dropping to around AU$5,336 on Amazon, so it's one to keep an eye on.
GoPro Hero 12 Black | AU$649 AU$487 at The Good Guys eBay (AU$162 off)
It's now been succeeded by the GoPro Hero 13 Black, but the snapping up the 12 last year for just AU$487 was one of the highlights of the Black Friday 2023 sale season. This came via an eBay listing on the official Good Guys store and with the use one of eBay's many checkout codes.
Fujifilm XF 150-600mm f/5.6-8 R LM OIS WR | AU$3,199 AU$1,999 at CameraPro (AU$1,200 off after cashback)
While the actual discount on this supertelephoto lens wasn't all that much, the additional cashback offer that Fujifilm had going then made it one heck of a deal. Offering a focal length range equivalent to 229-914mm in 35mm terms, this lens can get you closer to the action when paired with one of the best Fujifilm X-series cameras.