Looking for the best camera deals during the Amazon Prime Big Deal Days? Look no further! The real deals won't start until October 8 to 9, 2024, but there are some great deals live now and I highly recommend coming back toward the leadup and across the event to pick up the best beast as soon as they go live.
Whether you want to upgrade to one of the best mirrorless cameras, invest in a brand new camera phone or you're looking for a shiny new telephoto lens, we'll be rounding up the best camera deals here to help you find the best products.
These best deals are not just on cameras, though – lenses drones, tripods, and a whole lot more are included too – meaning these camera deals have something for everyone, and for all budgets.
Top retailers
Top UK retailers:
Amazon: We expect big savings on camera, lenses, memory cards and more Apple: Get upto £630 off your new iPhone when you trade in your handset
Canon UK: Buy direct from the source and tap into the Savings
Jessops: Deals from the iconic camera store
John Lewis: The latest deals on electrical equipment
Park Cameras: Amazing Cashback savings on cameras & lenses
Wex Photo Video: Great deals on Canon, Rotolight, Elinchrom & more
Mixbook: 50% off 12x12in photo books
When is the Amazon Prime Big Deal Days Sale?
Amazon Prime big Deal Days sale return for its second year this year and will run across October 8-9, 2024, and will take place in the following countries:
USA, UK, Australia, Austria, Belgium, Brazil, Canada, France, Germany, Italy, Luxembourg, the Netherlands, Poland, Portugal, Singapore, Spain, and Sweden.
How to access Amazon Prime Big Deal Days Sale
Unlike Amazon Prime Day, which usually has a few deals available for non-members to shop, Big Deal Days will be a Prime-member exclusive sale. So if you want to take advantage of these pre-Black Friday deals you must be logged into or set up an Amazon Prime account in order to see and shop all the deals (but you can get a 30-day free trial to ensure you get these offers).
Amazon Prime Student | 6-month free trial
An Amazon Prime Student membership is vital if you want to take full advantage of Prime Day – but you also get a 6-month free trial to get around paying any extra fees during this shopping event, and even to the run-up to Black Friday. And if you want to keep your subscription you save 50% on your membership, too!
Best Prime Day camera deals (alphabetical)
Canon R100 + RF-S 18-45mm | was £669.99 | now £410
Save £260 at Amazon Perfect for those looking to enter the world of mirrorless cameras for the first time, the R100 offers 24MP stills and 4K video, along with Bluetooth and Wi-Fi for sharing your photos instantly.
Canon EOS R50 + RF-S 18-45mm | was £899.99 | now £699
Save £200.99 at Amazon This is the best price we have seen on this beginner-friendly mirrorless model. Key specs are a 24MP APS-C sensor, a 3-inch pivoting touchscreen, and 4K video. This starter kit includes the RF-S 18-45mm f/4.5-6.3 IS STM zoom.
Fujifilm X-T5 | was £1,699 | now £1,500
Save £199 at Amazon The flagship of Fujifilm features a massive 40MP sensor, along with 4K 60p video recording and cool retro-styling. This is a great camera at an even better price.
GoPro Hero 12 Black | was £399.99 | now £288
Save £112 at Amazon GoPro's latest action cam is less than a year old, but is now under £300 in many stores, including Amazon.
Instax Mini 12 | was £79.99 | now £72
Save £7.99 at Amazon The latest in Fujifilm's long line of Instax Mini cameras doesn't offer anything revolutionary over the Mini 11, but it does improve the lens and overall experience. Not a huge saving, but a little bonus money off certainly helps.
Nikon D780 + 24-120mm | was £2,769 | now £1,865
Save £904 at Amazon If you still love DSLRs, but want something a little smaller than the pro-grade cameras, the D780 is perfect. This is a great all-around camera, with 24MP stills, 4K video, and up to 12fps continuous shooting - now at an even better price!
Nikon Z50 + Z DX 16-50mm|was £1,039|now £800
Save £239 at Amazon If you're looking to take up photography as a beginner, this Nikon Z50 kit is perfect. With 20MP stills and 4K video, this is a perfect starter camera for many.
Nikon Z6 II + Z 24-70mm kit | was £2,649 | now £1,985
Save £664 at Amazon Only just succeeded by the new Z6 III, the Nikon Z6 II offers superb all-round performance. Its 24MP full-frame sensor, 14fps shooting and 4K video make it a pro-grade camera at a fantastic price.
Nikon Zf | was £2,499 | now £1,645
Save £854 at Amazon Grab the latest and greatest retro-inspired camera from Nikon, which has seen huge popularity thanks to its looks and mirrorless specs.
Sony A6400 + 16-50mm | was £999| £729
Save £270 It's one of our top choices for the best camera for vlogging and is one of the best-selling mirrorless models. It's a feature-packed snapper with support for S-log3 and S-log2, a flip-up 16:9 rear touch display, and, of course, Sony's superb autofocus tracking.
Amazon Prime: Best lens deals (alphabetical)
Canon EF 100-400mm |was £2,679.99|now £1,839.99
Save £840 at Amazon Perfect for wildlife and sports photography this lens is the perfect partner to your DSLR or mirrorless camera via an EF adapter covering a vast zoom range it's the perfect workhorse.
Canon RF 100mm f/2.8 Macro|was £1,449|now £1,101
Save £348 at Amazon Created to capture small worlds in larger-than-life form, this macro lens has a brilliant 1.4x magnification that’s able to capture extreme detail.
Nikon Z 14-24mm f/2.8|was £2,499|now £1,880
Save £619 at Amazon If you're looking for a pro-grade ultra-wide zoom from Nikon, then look no further. With its ultra-wide 14-24mm range, this is perfect for architecture or landscape photography.
Sony FE 85mm f/1.8 | was £600 | now £372
Save £228 at Amazon Sony shooters can get this Sony 85mm portrait full-frame-compatible at a handy 25% off. Perfect for big bokeh effects for headshots, weddings, and more.
Sony FE 70-200mm f/4 OSS II | was £1,749 | now £1,336
Save £413 at Amazon The 70-200mm range is the workhorse of any pro photographer – and this beauty from Sony is just that. Built to tackle the most demanding conditions, this is a must-have for any photographer.
How to find the best camera deals during Amazon Big Day Sale
If you're shopping for a new kit – whether it's your first camera, a gift for someone or an upgrade – it helps to keep a few things in mind when shopping during Prime Day.
1. Sign up for a trial Amazon Prime subscription
This should give you full access to the sale, including Prime-exclusive offers. You can cancel at any time during the trial period.
2. Figure out what you want to buy beforehand
Shopping any major sale can be overwhelming. So knowing exactly what you're after can save you both time and money. Take the time to do some research on price histories of the items you would like to buy. While camera prices don't necessarily fluctuate too much, it's still good to know whether a deal is worth your hard-earned money – after all, we don't upgrade our cameras as often as we do our phones, so the investment is best made with some thought.
3. Be flexible on what you want
Sometimes the specific model you want may not be discounted, but if you aren't faithful to a specific brand, you might get a better offer on a camera from a different brand – one with similar specs. This is easier with APS-C models more than full frames, but if you're open to the idea of a different model, it might make bargain hunting a little more economical. We also admit that this is easier for people looking for their first camera and not already tied down with a specific system. You could also look into third-party lenses for your camera bodies instead of opting for the one made by the brand.
4. Create a wish list
Once you've narrowed down what you're after, you can save them in a wish list on Amazon. This will also show you price fluctuations (if any) in the lead up to the sale and makes it really super quick and easy to then move the item to your shopping cart directly from there.
5. Check back through the event
We've noticed in the past that Amazon's prices change through the duration of the sale. Sometimes a piece of camera gear will be cheaper on day two of the sale. So while it might be worthwhile picking something up as soon as the offer has gone live on the shopping site (particularly if stock is limited), it could pay to wait too. If stock hasn't run out, then you could save yourself a few more dollars.
6. Stick with us
Not to toot our own horn, but if you're willing to get some help, we'll be on hand to scour Amazon for the best deals on photography gear. We won't list them all, but we will hand-pick what might be the best options across the different categories of gear. This could make it quick and easy for you to find a specific deal rather than spend hours going through the shopping site to find a particular option.
