The best Bluetooth trackers: Apple AirTags vs Tile vs Samsung SmartTag
Save time hunting for lost items with the best Bluetooth trackers on the market today
The best Bluetooth tracker does something magical. Attach it to your most important items, such as your car keys, passport, bag, or wallet. If you lose them around the house, your phone can help you find them by showing you how far away they are, prompting the tracker to make a sound, or both.
Bluetooth trackers gained popularity in 2021 when Apple and Samsung introduced specialized models tailored for their phones and tablets. However, brands like Tile and Chipolo have been in the market longer, offering compatibility with most iOS and Android devices. There are several models in these brands to evaluate as well. So, how do you make a choice?
Firstly, it's worth considering the range each Bluetooth tracker offers, which is typically between 150m and 400m. Of course, manufacturers' estimates don't always translate perfectly to the real world, as it's an inexact science, and the number of physical obstacles in your way can make a big difference. But they do give you a fair idea of how your device is likely to work in practice.
Beyond that, you'll want to consider phone compatibility, battery life, the level of water resistance, options for signaling where your tracker is, whether you can use your tracker to find your phone, and whether you can save money by buying multiple packs. This article will provide all that information and more to help you pick the best Bluetooth tracker for your needs.
The best Bluetooth trackers in 2025
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1. Apple AirTag
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If you're an iOS user, then Apple has a Bluetooth tracker created especially for you. For a start, this button-like device is typically stylish and its minimalist black-and-white design fits nicely with all your other i-things. Also, if you wish, each AirTag can be engraved with up to four letters or emoji characters, for free.
In practice, the AirTag couldn't be easier to use. It works seamlessly with the Find My app, which is already pre-installed on Apple devices, so you don't have to download anything. It connects to your iPhone or iPad over Bluetooth, and is displayed on a map so you can see its location, if it's nearby, or its last-known location if not. To make it easier to find, you can use the app to make the Airtag play a sound.
And that's not all. If you have an iPhone 11 or 12, you can use the Precise Finding feature (except in a few countries listed here), which harnesses ultrawideband (UWB) tech to point to the exact location of your AirTag. The app will then give you on-screen directions, your current distance away, and haptic feedback when you get close to locating it.
Unlike other makers of Bluetooth trackers, Apple doesn't promise a specific range of operation, but we'd estimate it will work for the iPhone 12 across up to 240m (800 feet). Meanwhile, if you're worried about lose your AirTagged item away from your home, you can put it into 'Lost mode'. This means if another device in Apple's network passes it and it has Bluetooth turned on, you’ll get an anonymous update on its location.
There's only one drawback: the basic AirTag itself doesn't feature any way of attaching it to an item: however, you can opt for versions with a key fob or loop, or buy these as an accessory, but this does add to the cost..
2. Samsung Galaxy SmartTag
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Do you have a Samsung Galaxy phone or tablet? Then the Samsung SmartTag has been specially crafted for you. Like Apple's Airtag (see above), it uses Bluetooth to estimate how far away the SmartTag is (but does not have the UWB functionality that you get with the AirTag or the SmartTag+).
Using the SmartThings Find app, you can make it play one of 10 ringtones to help you find it, and also get details of how far away it is. The app has some nice touches to personalise your experience, such as allowing you to increase or decrease the volume of the ringtone. The system also works in reverse, in that if you lose your Samsung phone, you can use the SmartTag to locate it.
As you can see from the picture, the SmartTag comes with a hole for attaching it to items via a key ring, clip, dog collar, etc. The main thing it's missing compared to the AirTag is precision finding. If you want that, you need one of the newest Samsung phones, and a different Bluetooth tracker altogether, which we detail below.
3. Tile Sticker
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So far, we've covered smart tags designed for very specific devices. But maybe you don't have an iPhone or Samsung phone. Or perhaps you do, but you want a tracker you can use with other devices as well. Or you're just looking for something a little cheaper than the first three models on our list. For all of these reasons and more, it's worth taking a look at the Tile range of trackers.
Rather than hook your Bluetooth tracker on to things, you might prefer to stick it on. That's exactly what the Tile Sticker offers, with an adhesive backing you can stick to pretty much anything. It's very small, light and unobtrusive, plus it's waterproof, rather than just water-resistant. Like all Tile devices, it offers a 'find your phone' feature and you can unlock special features with the same subscription services detailed above.
On the downside, its range is the shortest on our list, at just 150 feet. And because it's so slim, it doesn't have a replaceable battery. However, under the ReTile program you are eligible for a replacement tile at the end of your battery period, as long as you send them the old one for recycling.
4. Tile Slim
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Looking for a thin device you can slip into your wallet or purse, to help keep track of it? Then let us introduce Tile Slim, is the best Bluetooth tracker for these purposes. Slip this credit-card sized device inside, and then when you can't find it, use the Tile app on your phone to find out how close it is, and/or make it ring.
Like the Tile Sticker (see 5 on our list), the Tile Slim doesn't have a replaceable battery. However, under the ReTile program you are eligible for a replacement tile at the end of your battery period, as long as you send them the old one for recycling.
5. Chipolo One
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Another good Bluetooth tracker brand that's cross-platform and not tied to a particular device, Chipolo has a lot going for it. Firstly, it sells for a pleasantly low price. And secondly, it features out-of-range alerts as standard.
In other words, if you leave the house with your phone but not your wallet, say, you'll get a handy reminder. That compares admirably with Tile, which makes you pay for that as part of a subscription service.
The battery lasts two years, and is replaceable. You can use the Chipolo One to find a lost phone. And while it's maybe not the most stylish of Bluetooth trackers, it functions well, and comes with a suitable hole to attach it to items easily.
6. Chipolo One Ocean Edition
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Chipolo also produces the Bluetooth tracker on this list that makes an effort at environmental sustainability. It offers the same features as the Chipolo One (above) but it's made from recycled plastic fished out of the ocean. Also, the company promises to donate a dollar to Oceanic Global, an ocean conservation charity, for every sale made.
7. Chipolo Card
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Finally, the Chipolo Card offers a direct alternative to the Tile Slim, if you want a Bluetooth tracker to help find your wallet or purse. To be honest, the two devices are pretty similar, but Chipolo's is very slightly smaller and thinner. Plus, at time of writing, it was a little cheaper too. On the downside, its battery is non-replaceable, and when it runs out, you're offered only a 50 per cent discount on a replacement card, rather than a free one as promised with the Tile Slim.
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Tom May is a freelance writer and editor specializing in art, photography, design and travel. He has been editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. He has also worked for a wide range of mainstream titles including The Sun, Radio Times, NME, T3, Heat, Company and Bella.