My most-wanted action camera the GoPro Hero just hit its LOWEST-EVER price

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GoPro's cheapest action camera is now even more affordable as it hits it falls to £169

GoPro Hero (2024) laid on wood chippings with a great price sticker
(Image credit: Future)

If you’ve been holding out for a deal on the new GoPro Hero and it slipped your mind—good news! Now’s the perfect time to snag one.

This no-frills, back-to-basics action camera from the brand that started it all is now just £169 at Wex. The £30 discount may not be huge, but at this price, it’s a steal.

SAVE £30 at Wex.
was £199 now £169 at Wex Photo Video

SAVE £30 at Wex. The streamlined and wallet-friendly new GoPro Hero 2024 weighs just 86g, coming in 46% lighter and 35% smaller than the new GoPro Hero13 Black – and it's fully waterproofed up to 16ft / 5m.

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The Hero 2024—what I like to call “simplicity in a tiny package”—packs GoPro’s latest tech into a lightweight, durable design built for adventure. It’s perfect for those who prefer ease of use over a maze of settings. With just two video options (1080p and 4K) and a single photo mode, it delivers exactly what you need—no fluff, no fuss. And honestly, that’s what makes it so great.

Despite its minimalist approach, the Hero 2024 doesn’t compromise on quality. It shoots stunning UltraHD 4K video at 30fps and crisp 12MP photos. Need slow motion? You’ve got 2.7K at 60fps. The Quik app makes editing effortless, even letting you pull 8MP stills straight from your footage. And thanks to HyperSmooth stabilization, your shots stay steady whether you’re biking through trails, skiing down slopes, or chasing your dog at the park.

Weighing just 86g (about 3 ounces), it’s truly pocket-sized and built for on-the-go adventures. The rear LCD touchscreen is intuitive, making it easy to frame shots and tweak settings. Plus, with built-in Wi-Fi, voice control, and seamless Quik app integration, managing your content is a breeze.

If you don’t need the 5.6K resolution of the GoPro Hero 13 Black and prefer something sleek, compact, and hassle-free, the Hero 2024 is a fantastic choice. Sometimes, less really is more!

You might be interested in the best GoPro cameras, which are among the best action cameras on the market.

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Sebastian Oakley
Sebastian Oakley
Ecommerce Editor

For nearly two decades Sebastian's work has been published internationally. Originally specializing in Equestrianism, his visuals have been used by the leading names in the equestrian industry such as The Fédération Equestre Internationale (FEI), The Jockey Club, Horse & Hound, and many more for various advertising campaigns, books, and pre/post-event highlights.

He is a Fellow of the Royal Society of Arts, holds a Foundation Degree in Equitation Science, and holds a Master of Arts in Publishing. He is a member of Nikon NPS and has been a Nikon user since his film days using a Nikon F5. He saw the digital transition with Nikon's D series cameras and is still, to this day, the youngest member to be elected into BEWA, the British Equestrian Writers' Association.

He is familiar with and shows great interest in 35mm, medium, and large-format photography, using products by Leica, Phase One, Hasselblad, Alpa, and Sinar. Sebastian has also used many cinema cameras from Sony, RED, ARRI, and everything in between. He now spends his spare time using his trusted Leica M-E or Leica M2, shooting Street/Documentary photography as he sees it, usually in Black and White.

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