Fujifilm is planning something big for March 20 – as a Fujifilm photographer, this is what I hope is coming

A screenshot from the X Summit teaser video showing a camera silhouette and the words "X Summit Prague 2025"
(Image credit: Fujifilm India / YouTube)

Fujifilm has confirmed the date of the brand’s next event – The Fujifilm X Summit will be held on March 20 in Prague. A video shared by Fujifilm India confirms the date of the event in the Czech Republic and a silhouette of what could be an upcoming camera.

Fujifilm’s X Summit events in the past have unveiled many key launches and, while the video doesn’t specifically mention anything beyond the date and “exciting news,” as a Fujifilm photographer, I hope the brand is gearing up for a new camera launch.

X Summits tend to bring key launches for the Fujifilm brand – for example, at the last one, Fujifilm announced the X-M5, the XF 500mm f/5.6, and the 16-55mm f/2.8 R LM WR II.

After staying quiet during all the launches at the CP+ 2025 event last week, I hope the unveil of the official X Summit date means some new gear is coming.

Fujifilm X Summit Prague 2025 Teaser - YouTube Fujifilm X Summit Prague 2025 Teaser - YouTube
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At the end of the teaser video shared by Fujifilm India, the silhouette of an unidentified camera appears at the bottom of the video. Naturally, as a teaser, very little details remain intact on the brief glimpse.

But, one detail I noted from the silhouette is that the camera doesn’t have the typical viewfinder bump at the top, like you see on cameras like the X-T5 or the X-H2. Instead, the top of the camera is largely clean lines, though I think I can spot a hotshoe slot, a shutter release, and what looks like one dial at the top. I hope this means that a new Fujifilm rangefinder-inspired camera is coming.

Fujifilm’s rangefinder-inspired cameras don’t have that typical viewfinder bump because the viewfinder is instead located on the left corner of the camera. This design appears in models like the mirrorless Fujifilm X-Pro3 and X-E4, the medium format GFX 50R, and the compact X100VI.

With the X100VI launched just over a year ago, I don’t expect an update to that line so soon. But the X-Pro3 was announced in 2019 – it's really one of the best takes on the retro camera trends so I'm really hoping for a successor. The X-E4 launched in 2021, and the GFX 50R in 2018.

But, it’s more than just the time lapsed that has me hoping for a rangefinder-inspired design. This design also tends to be more compact than options like the X-T5. With the popularity of the X100VI making the camera nearly impossible to find in stock at list price, pairing a compact mirrorless with a pancake lens is a great alternative. The problem? The compact X-M5 is similarly hard to find, and cameras like the X-Pro3 and X-E4 are starting to show their age a bit.

Of course, the lack of that classic viewfinder bump may not mean a rangefinder-inspired camera, it may actually mean there’s no viewfinder at all, like on the X-M5. I would be pretty disappointed if that were the case.

Another possibility is a camera geared towards video, as many cinema-focused cameras have simplistic body designs in order to be customized with cages and accessories like follow focus.

Fujifilm has already confirmed that it is developing a GFX, or medium-format, Eterna camera, so that’s another possibility.

Of course, with so little information on the teaser, it’s unclear exactly what is coming from Fujifilm. I'm speculating (and wishing) for a rangefinder-like design, but others have seen the same video and predicted a medium format camera. But, based on past X Summit launches and that tiny glimpse, I have high hopes for whatever news Fujifilm is planning to unleash on March 20.

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Hillary K. Grigonis
US Editor

With more than a decade of experience reviewing and writing about cameras and technology, Hillary K. Grigonis leads the US coverage for Digital Camera World. Her work has appeared in Business Insider, Digital Trends, Pocket-lint, Rangefinder, The Phoblographer and more.

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