If you’ve been trying to get your hands on the Fujifilm X100VI, you’re not alone. This hugely popular fixed-lens compact has been one of the most in-demand cameras in the last year, selling out almost instantly whenever stock appears. Nearly a year after launch, many retailers are still listing it on back order, making it frustratingly difficult to find - particularly if you don't want to pay an inflated price.
• It’s a good idea to place your order for the X100VI and secure your spot in line. That way when the retailer has stock you are in the queue and less likely to miss out. Typically, though you will wait weeks to get your turn.
• The waiting list seems to be longer for the Silver version than for the all Black variant with the retailers we've spoken to.
As Ecommerce Editor at Digital Camera World, it’s my job to track down the best deals and make sure our readers spend their hard-earned cash wisely.
To make things easier, I’ve rounded up the best retailers in the US and UK currently stocking the X100VI. From what I’ve seen, most pre-orders from earlier in the year have now been fulfilled, though some photographers are still waiting—proof of just how sought-after this camera remains. At $1,599 / £1,599, the price is holding firm, and I don’t expect to see any discounts anytime soon. In fact, on eBay, Walmart and Amazon you can still spot 'scalpers' offering you the chance to avoid the wait, and get your X100VI now for an inflated price.
If you’re wondering whether it’s worth the hype, check out our full Fujifilm X100VI review, where we break down why this camera has become such a sensation. But if you’re set on owning one, act fast—because once this latest batch of stock is gone, there’s no telling how long the wait will be for the next.
Where to buy the Fujifilm X100VI
US
- Amazon: check stock
- Adorama: $1,599
- B&H Photo: $1,599
- Best Buy: check stock
- Moment: $1,599
Fujifilm X100VI: buying advice
If you're stuck in the US, there is one trick you can try. I've seen the Fujifilm sub-Reddit, and more and more people are having success with this method.
The idea is to use Best Buy's 'Shop with an Expert' feature to directly reach out to a sales representative. While it may take a bit of effort, a rep can help you track down stock at different Best Buy locations and might even be able to set you up with an invoice.
Keep in mind that you might need to try this method a few times over several days to secure a camera, but it’s definitely worth a shot. Also, unless you’re set on a specific color, I'd recommend asking about both the Silver and Black models. Several Reddit users have found that expanding your search this way can increase your chances of snagging an X100VI.
Our top tips:
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1. Call around at local retailers
This is a tried-and-true approach we've used in the past to snag cameras in high-demand. Often, smaller retailers have shorter waitlists for recent releases, and sometimes, you might even find stock hidden in backrooms. However, these stores generally receive fewer units when shipments arrive, so it can be tricky when it comes time to place an order. Still, it’s worth calling around, and this strategy can work at larger retailers like Best Buy too.
2. Keep an eye on Amazon
Amazon, along with Best Buy to a lesser extent, regularly restocks in-demand products. Unlike many photo specialist stores that rely on first-come, first-serve preorders, Amazon’s stock drops usually mean the items are ready to ship immediately. The downside? These drops often happen without any warning, and stock is usually limited. If you're willing to be patient, adding the item to your wishlist and checking Amazon frequently can pay off.
3. Check out other cameras
The X100VI is undoubtedly the camera of the moment (and for good reason) but there are fantastic alternative cameras to consider if you don't want to wait.
If you want a high-performance alternative to the X100VI, you could opt for the Fujifilm X-T5. This flagship interchangeable lens body features many of the same bones as the X100VI under the hood - like the 40.2MP APS-C sensor, image stabilization, and the latest subject-tracking autofocus. The downside? It's a little pricey at $1,699 / £1,449 - and you'll obviously have to buy your desired lens separately.
It also doesn't have the fancy hybrid optical viewfinder that's unique to the X100 series, so you'll arguably not get that same old-school feel. Image-wise, however, the cameras are identical!
