NO FAIR! 😤 Asia gets ANOTHER exclusive Canon camera that we didn't get over here

Canon EOS R50 V in white, against a blue and grey background
(Image credit: Canon)

I love a lot of things about Canon's new V series, but not this! First the Canon PowerShot V1 was launched in Asia before the rest of the world, and now China has got an exclusive white version of the new Canon EOS R50 V.

It's not entirely without precedent, as a white version of the Canon PowerShot V10 is also available in China and Japan – and historically, white cameras have been big sellers in those regions.

But it seems like a strange decision, given that a white version of the Canon EOS R50 has been available in western territories since launch – so why not the R50 V?

In case you missed it, the EOS R50 V is a sister model to the R50 that's geared towards content creators – ditching the electronic viewfinder and adding video-oriented features like tally lights, 10-bit 4:2:2 and C-Log 3, and quick-access streaming and color profile features.

It fleshes out Canon's V series of EOS and PowerShot cameras, which challenges Sony's ZV line of video-focused content creator cameras (the R50 V being the opposite number to the Sony ZV-E10 II, with the V1 being the answer to the ZV-1 II).

Which is another reason that the lack of a white R50 V worldwide feels strange, given that Sony's ZV cameras come in white.

Canon EOS R50

The original R50 was available in white from day one, so why not the R50 V?

Of course, everything else about the cameras is the same. And arguably the black version is the "best" one to get anyway, given that 90% of Canon RF lenses are black – which means that the white model looks mismatched with anything except the RF-S 18-45mm kit lens and the new RF-S 14-30mm power zoom.

Nonetheless, Canon makes some of the coolest-looking white cameras on the market. White cameras have become a bit of a dying breed over the past few years, so it always saddens me when a company makes them but only releases them in certain countries.

Fingers crossed that the natty-looking R50 V makes its way to these shores soon!

Canon PowerShot V10, in white, being pulled out of a shoulder bag

Is it just me that thinks the PowerShot V10 looks way cooler in white? (Image credit: Canon)

You might also like…

Take a look at the best Canon cameras in all colors (but mostly black), and if you're interested in the R50 V then check out the best Canon RF lenses to pair it with.

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James Artaius
Editor in Chief

James has 22 years experience as a journalist, serving as editor of Digital Camera World for 6 of them. He started working in the photography industry in 2014, product testing and shooting ad campaigns for Olympus, as well as clients like Aston Martin Racing, Elinchrom and L'Oréal. An Olympus / OM System, Canon and Hasselblad shooter, he has a wealth of knowledge on cameras of all makes – and he loves instant cameras, too.

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