When buying into a camera system, the camera itself is actually the least important thing you will ever buy; what matters most are the lenses you put on it.
There are no bad cameras available these days. Some are better than others at what you want to shoot, but great cameras are everywhere. However, what isn’t everywhere are great lens ecosystems.
Particularly with the advent of mirrorless, camera manufacturers are rebuilding their lens lineups from scratch – starting from ground zero, trying to get great glass out there as fast as they can. But this puts the consumer in a tricky situation.
Traditional manufacturers are building traditional lens roadmaps – which means, traditionally photography-centric roadmaps. The industry, however, has moved on; today’s shooters are increasingly hybrid shooters, or even more videography-focused shooters. Stills-centric lens systems limit the scope of what even the best cameras can do.
Not so for LUMIX. Not only has it been on board the mirrorless journey since the very beginning, pioneering the technology in 2008 with the LUMIX G1, but it’s the centerpiece of the L-Mount Alliance partnership with Leica and Sigma.
What does this mean? The L-Mount lens ecosystem enjoyed by the LUMIX S series cameras is being built by three companies – which has produced an incredible 85 (as of March 23 2024) lenses that cater to every imaging specialism. And arguably sitting atop the tree are the LUMIX's stunning S series optics.
Meet the S series
The S series lenses LUMIX’s flagship optics, designed for power users demanding premium performance. More than that, they service the needs not only of photographers but also videographers, vloggers, filmmakers, content creators and cinematographers.
LUMIX understands the needs of the modern image maker isn’t just in the still image, so its S series lenses are designed to meet the demands of moving images too – but without compromising their pristine photographic abilities.
Take features such as focus breathing suppression (which corrects focus racking between subjects while shooting), parfocal performance (which keeps the subject in focus even when the focal length is adjusted), linear and non-linear focus pulling…
These are not typically considerations in other manufacturers’ lenses, but they are simply the minimum standard features in a LUMIX S series lens.
Achieve your vision
For its part, LUMIX has already produced – and is continuing to deliver – an enviable selection of lenses that empower any photographer or videographer to produce incredible work.
The range of zooms extends from the wide-angle LUMIX S 14-28mm f/4-5.6 Macro to the S 20-60mm f/3.5-F5.6 to the the S 70-200mm f/2.8 OIS (achieving up to 400m when the DMW-STC20 teleconverter is attached) and the S 28-200mm f/4-F7.1 Macro OIS superzoom – and, of course, the f/2.8 professional trinity lenses.
Purpose-built primes such as the LUMIX S Pro 50mm f/1.4 deliver the kind of subject separation and pristine image quality that photographers demand and that unlocks new levels of creativity for videographers. And the beautiful LUMIX S 100mm f/2.8 Macro brings to life the smallest of subjects for stills or film. On top of that, the family of f/1.8 primes (18, 24, 35, 50, 85 and 100mm) offer the same filter size, compactness and center of gravity for easy gimbal use.
LUMIX S series lenses enable you to achieve your vision, whatever you see and however you see it. Whether it’s realizing a conceptual portrait, capturing the magic of a wedding, creating captivating content, or filming an award-winning documentary.
The future is future-proof
However, the ability of the LUMIX’s S series cameras isn’t dependant on Lumix lenses alone; whether it’s the beloved performance of Leica’s aspheric stills glass or Sigma’s renowned performance in the world of professional cine lenses, the L-Mount alliance offers the best of all worlds – not just the best today, but the best for the future.
“The L-mount Alliance ensures compatibility with partners like Sigma and Leica who are also creating stunning optical designs and lenses for this system,” explains LUMIX lens product planner, Shinji Watanabe.
“This testifies to our unwavering dedication to create a system that is here to stay and will offer its users a very wide selection of lenses. The LUMIX S series lenses are developed to be future-proof, and are designed to enable professional photographers, videographers and cinematographers to achieve new expressive potential.”
