I still don't understand who is buying those Ray-Ban camera glasses – especially now they've got Meta AI in them
(Image credit: Ray-Ban)
Eight-year-old me would have loved a pair of Ray-Ban camera glasses. Being able to film or photograph everything I see, like the camera in a first-person videogame, sounds really cool.
Not to mention the ability to secretly take covert pictures like a spy. I could use the Ray-Ban camera glasses to sneak a peek at other people's answers on a school test, or capture evidence if I saw a crime, or conduct surveillance on shady characters like a private detective.
And therein lies the problem. Eight-year-old me would have coveted a pair of Ray-Ban camera glasses the same way he coveted those old rear-view spy glasses (with crude mirrored edges so you could see if anyone was sneaking up behind you).
But Call of Duty-style holiday videos and looking at other people's test answers aren't what 43-year-old me thinks people might use Ray-Ban camera glasses for. And that includes the people at Meta, given that AI is now present in them (and the fact that the app on your phone was notorious for always being on, even if you turned it off).
If all this is somehow new to you, back in 2020 Facebook announced the original iteration of Ray-Ban Stories – a pair of smart glasses equipped with dual cameras and speakers.
Fast-forward a couple of generations (and Facebook's name change) and we have today's Ray-Ban Meta, which now feature the integration of Meta AI. And it's all part of Mark Zuckerberg's vision (quite literally) for the metaverse.
So my question is, unless today's eight-year-olds have a lot more money than I did, who is actually buying these Ray-Ban camera glasses?
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Looking at the Ray-Ban Meta website, I see lots of images of hip 20-somethings with cool hair and edgy jewelry rocking these (admittedly sweet-looking) specs.
But when I look around my friendship groups, which includes some hip 20-somethings, nobody has a pair. None of them believe in the metaverse, and only a few of them own (or have even used) an Oculus or Meta Quest.
However, one thing they all share is a mistrust of AI. So the idea of wearing glasses that monitor your every move and are powered by AI feels like the kind of dystopian nightmare that science fiction writers have warned us about for decades.
So if anyone reading this owns, or knows anybody who owns, a pair of Ray-Ban camera glasses, I'd really love to know more – especially now that Ray-Ban's parent company owns a chunk of Nikon.
The editor of Digital Camera World, James has 21 years experience as a journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients like Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photo and lighting tutorials, as well as industry news, rumors and analysis for publications like Digital Camera Magazine, PhotoPlus: The Canon Magazine, N-Photo: The Nikon Magazine, Digital Photographer and Professional Imagemaker, as well as hosting workshops and talks at The Photography Show. He also serves as a judge for the Red Bull Illume Photo Contest. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.