The best GoPros (and equivalents) this Black Friday

1. GoPro Hero 11 – Two years of discounting, still amazing ★★★★★
The latest GoPro is the Hero 13 Black but, for most people, there haven't been any massive leaps forward. This camera has the same 8:7 imaging sensor (capturing nearly square video fro cropping to TikTok and traditional from one clip), and can shoot in up to 5.3K video. It could be better in low light,

📸 5.3K@60fps / 2.7K@240fps | 🔋 120 minutes

✅ Ultra-light (no registration) | ✅ Smart AI shots | ❌ Bigger drones handle low-light better

Launch price (late 2022): $399 | £379
Today's best Black Friday deal: 🇺🇸 $239 | 🇬🇧 £261.97

Read my full review (with video clips) | Mini 4K v Neo | Compare Black Friday Deals ⬇

2. DJI Osmo Action 4 – The Go-Pro beating cam ★★★★½
Last year, against the GoPro Hero 12, this was comfortably the better action camera thanks to its bigger 1/1.3-inch main sensor. That means it works a lot better in low light and (since you only really watch in 4K) the max video resolution is no issue. DJI's menus are also quicker and both front and back screens are touchscreens making for easier vlogging. It also boasts a 10-bit D-Log M color mode.

📸 4K@60fps / 4K@120fps | 🔋 150 minutes

✅ Best Action Camera (until the Action 5) | ✅ Great in low light | ❌ No 5.3K mode

Launch price (Aug 2023): $399 | £379
Today's best Black Friday deal: 🇺🇸 $209 | 🇬🇧 £199

Read my full review (with video clips) | Compare Black Friday Deals ⬇

3. GoPro Hero 10 – 5.3K for even less ★★★★★
Going back to the 2021 GoPro flagship, this is still a camera capable of 5.3K video at 60fps and with 4th-generation video stabilization, so there is a lot to offer here that's still comfortably ahead of the cheap off-brand equivalents. While not a patch on the DJI, which has physics on its side, there is a 'low light' mode on this and subsequent GoPros to help out.

📸 5.3K@60fps / 4K@120fps | 🔋 80 minutes

✅ HorizonSteady feature | ✅ Supports Mods | ❌ Screens a bit dim

Launch price (2021): $399 | £379
Today's best Black Friday deal: 🇺🇸 $224 | 🇬🇧 £219

Read Basil's full review (with video clips) | Compare Black Friday Deals ⬇

4. Insta360 X3 – A 360-degree alternative ★★★★★
The Mini 4K is the pinnacle of value in DJI's lightweight camera drone series. That low weight (just under 250g / 0.55 pounds) gets you a pass from FAA registration, but the drone is still capable of flying in wind up to force 5, and has impressive range. The camera can't compete with pro-level stuff, but it does have some basic AI tracking, and the 4K video looks good. Photographers will love the option of RAW images too, and I find DJI's app (with built in tutorial) balances 'slick' and useful well!

📸 5.7K | 🔋 80 minutes | 🕹

✅ You don't need to point it until later | ✅ Noticeable price drop | ❌ Vulnerable lenses

Launch price (Sept 2022): $449 | £459
Today's best Black Friday deal: 🇺🇸 $329 | 🇬🇧 £319

Read my full review (with video clips) | Compare Black Friday Deals ⬇

🇺🇸 The newer DJI Action 3 and 4 versions may look more like GoPros, but this is a 4K 60fps camera with a trick up its sleeve – you can take the battery & screen off to make it extra compact and it keeps running for a while. It also boasts a max of 4K 120p / FullHD 240p) and still produces perfectly serviceable footage today. Vloggers (and FPV pilots) may find more they like here than most GoPro equivalents!

🇬🇧 You can pick up the Action 3 for £169, but that's nearly premium cash – go for the Action 4 and you're getting a bargain on the cam that was (until last month's Action 5 Pro) literally the best in the business. That's a massive 47% off the regular price, and still thrashes the newest GoPro in most conditions so you're still getting a bargain! 4K 120p or FullHD 240p, and waterproof deeper than GoPro without a case. Oh, and the screens are better too!

🇬🇧 Whether you're looking for a rugged camera or a great go-anywhere, shoot-anything compact, the Tough is a great option. Not strictly an action camera, more of a very hard compact, but worth a look at this kind of discount! It takes great photos and 4K 30p / FullHD 120p video with its 25-100mm lens – especially with its brilliant built-in macro modes.

🇬🇧 The latest GoPro Hero 13 has all the benefits of the newest GoPros plus a cunning auto sensor for lens accessories, which makes a sense of adventure with ND filters or even an anamorphic lens mod easy! It also boasts a magnetic mount system (and, to be frank, one of the best I've seen) making it easy to pop in and out of accessories. This bundle is a good deal on such a new device.