4 new cameras you MUST see at The Photography Show

4 new cameras you must see at The Photography Show

This Saturday sees the start of The Photography Show & The Video Show – the European super event that sees over 230 of the biggest names in the imaging industry showcase their products at The NEC in Birmingham, England, on September 17, 18 and 20.

(The show will be closed as a mark of respect for the National Day of Mourning on Monday, September 19.)

 BOOK YOUR TICKET TO THE PHOTOGRAPHY SHOW

All the latest and greatest stills and video cameras will be on show, including the likes of the Canon EOS R7 and Canon EOS R10, the Nikon Z9, the OM System OM-1 and more. 

Excitingly, a number of cameras that have only just been announced will be making their show debut – and you will be able to see them up close, and even have the chance to get your hands on them.

Make sure you check out these four brand new cameras at The Photography Show…

Alfie Tych

(Image credit: Alfie Cameras)

UK-based company Alfie Cameras will be debuting its inaugural product, the Alfie Tych – a half-frame film camera that enables you to get up to 72 exposures from a roll of 35mm film.

While classic half-frame film cameras, such as the original Olympus PEN line, were designed to be small, the Alfie Tych – named partly due to its "titchy" size, and partly due to the diptychs that are often associated with the format – takes things to an even tinier level. It boasts three built-in lenses, a USB-rechargeable battery, and offers features such as multiple exposures and panoramas.

Visit Alfie Cameras, stand POD 4

Solarcan Puck

(Image credit: Solarcan)

First revealed late last year, the Solarcan Puck takes the long-exposure solargraphy magic of the original soda can-sized camera and shrinks it into a form factor the size of a hockey puck. 

Like its big brother, the Puck enables you to capture extreme long-exposure pinhole photographs of the path of the Sun over a period of days, weeks, months or even years. The only difference is that it's smaller, and produces a circular image instead of a rectangular one.

Visit Solarcan, stand F603

Hasselblad X2D 100C

(Image credit: Hasselblad)

The 500CM may be iconic, but the Hasselblad X2D is the finest camera that the Swedish company has ever made. It was only announced last week, but it will be at The Photography Show for you to see!

Not only is it arguably the most ergonomically perfect camera ever created (don't take our word for it – go to the Hasselblad stand and hold one!), but it has in our opinion the best color rendition of any system on the market. And with 100MP resolution, 15 stops of dynamic range and 7 stops of stabilization, this is a medium format camera that can turn its hand to anything.

Visit Hasselblad, stand C550 

Fujifilm X-H2

(Image credit: Fujifilm)

The phenomenal Fujifilm X-H2 ripped up the rulebook when it was launched last week, setting a new benchmark for APS-C resolution with its 40MP image sensor. 

The second of the company's tag team of flagship cameras, along with the speed-oriented Fujifilm X-H2S (which will also be at The Photography Show), the X-H2 also brings 8K capability to APS-C cameras for the first time, and introduces fascinating new functionality such as a 1/180,000 sec shutter speed. 

Visit Fujifilm, stand J500

Read more: 

Hands on Hasselblad X2D 100C review
Hands on Fujifilm X-H2 review
What is a pinhole camera?
Best film cameras
Best film for 35mm cameras

James Artaius
Editor in Chief

James has 22 years experience as a journalist, serving as editor of Digital Camera World for 6 of them. He started working in the photography industry in 2014, product testing and shooting ad campaigns for Olympus, as well as clients like Aston Martin Racing, Elinchrom and L'Oréal. An Olympus / OM System, Canon and Hasselblad shooter, he has a wealth of knowledge on cameras of all makes – and he loves instant cameras, too.

Read more
People arriving at The Photography Show 2024
10 brand-new cameras, lenses and photo gizmos I can't wait to try for myself at The Photography & Video Show 2025
The Photography Show
Five must-see things on the Nikon stand at The Photography & Video Show 2025
Nikon stage at The Photography & Video Show
Top 10 reasons to visit The Photography & Video Show 2025
Canon stand at The Photography & Video Show
Five must-see things on the Canon stand at The Photography & Video Show 2025
CP+ 2025 hero image, showing a photographer pantomiming a camera with the text "Visualize your story"
The CP+ 2025 photo trade show has already brought exciting new cameras, but what's next?
Mountain scene with backlit clouds
Five must-see talks at the Photography & Video Show 2025
Latest in Trade Shows
People arriving at The Photography Show 2024
10 brand-new cameras, lenses and photo gizmos I can't wait to try for myself at The Photography & Video Show 2025
Venice gondola image submitted to CEWE Photo Award
CEWE Student Photography Award to be revealed at The Photography & Video Show
On The Lookout: A group of cats taken at a farm in Romania. I had a very short window to take this long distance, handheld, night shot when walking past a farm in the Carpathian Mountains, Romania.
LCE Photographer of the Year to be crowned at The Photography & Video Show 2025
MWC 2025: Fira Barcelona Gran Via
MWC 2025: all you need to know about the world's biggest mobile phone event
Slow shutter image of flying bird from I Am Here exhibition
You be the judge at the Here I Am gallery at The Photography & Video Show 2025
Guinea pig eating a daisy
Cute critter alert! Winning images from Savenger Hunt Photo Contest on display at The Photography & Video Show 2025
Latest in News
Specta Mini drone hovering over a car and four people
Want to get around the DJI drone ban AND save? Meet the Specta Mini – cheap and USA-legal!
Potensic Atom SE drone
Drones deals with the power to impress - these Potensic drones are great!
Fujifilm Fujinon LA30x7.8 BRM-XB2
Fujifilm announces development of a new 30x zoom broadcast lens ahead of NAB 2025
Pergear CFexpress 4.0 Type A Master cards
Pergear launches new super-fast AND super-cheap CFexpress Type A cards
Rokinon AF 135mm f/1.8
Huge price drops on low-cost prime lenses for Sony and Fujifilm camera users
A sleek YoloCam S7 camera body with a vertical sensor, paired with a detachable lens against a dark backdrop
The YoloCam S7 gives a novel twist to the 4K streaming camera for those recording vertical video