We've seen some seriously red-hot new camera releases recently, with Canon and Sony in particular trading blows to dominate the headlines, social media hype and especially the store checkouts.
In particular, the Canon EOS R5 has been going head-to-head with the Sony A7S III in most quarters, with Canon's 8K hybrid shooting powerhouse facing off against Sony's all-purpose video workhorse.
So, which of these two killer cameras is the most popular? Well, Amazon as we head into Amazon Prime Day 2020 in just over a week, the retail giant has rounded up the best-selling new cameras – and you'll be surprised at where these two bodies rank in the list.
With the sleeper Canon EOS R6 also in contention, not to mention the left field Sony A7C, the list makes for very interesting reading. So without further ado, here are Amazon's five hottest new cameras…
1) Canon EOS R5
2) Sony A7C
3) Fujifilm X-T4
4) Canon EOS R6
5) Sony A7S III
Read more:
Canon EOS R5 review
Hands on: Sony A7C review
Fujifilm X-T4 review
Canon EOS R6 review
Sony A7S III review