Amazon's two-day Prime Day sale is finishing tonight, so there isn’t much time left if you want to grab a drone bargain before they fly off the shelves! There are great deals on favorite brands including DJI and Potensic, as well as a terrific offer on the popular HoverAir X1.
As the drone expert, I'd especially point out the amazing deal on the still-very-new DJI Mini 4K, which brought a 4K camera to the drone I already recommend to most beginners. I'm honestly surprised there is a deal to be had so early in the drone's lie.
While there are some savings available for non-members, as the name suggests the sale primarily caters to Amazon's paying members. However, having a Prime subscription (which costs just $14.99 a month / £8.99 a month), not only gives you access to free expedited shipping but also additional Prime perks like exclusive discount codes and coupons. You can sign up using the buttons below to get a 30-day free trial if you haven't been a member before.
🇺🇸 Top US retailers
🇺🇸 Amazon: Cheap prices on imaging gear
There are plenty of great offers outside of the Prime Day event: check out these popular retailers for the the latest deals!
🇺🇸 Adorama: Big discounts on cameras and tech
🇺🇸 B&H Photo Video: Deals on top imaging brands
🇺🇸 Best Buy: Save on TVs, laptops, appliances
🇺🇸 Canon USA: Buy direct to save money
🇺🇸 Dell: Discounts on laptops and PCs
🇺🇸 Walmart: DSLR, mirrorless & action cameras
🇺🇸 US Prime Day drone deals
HoverAir X1 Combo | was $429 | now $349
Save $80 at Amazon with coupon This has been one of the hottest drone products of the past year, and now it sees a massive $80 reduction (using an on-page coupon). Smart enough to follow you, circle you and get amazing pictures and video without even needing a controller, this might be the future of drones. Apply the $80 coupon on the product page to get this price
Potensic Atom Fly More Combo | was $449.99 | now $349.99
Save $70 at Amazon This drone comes with high-end features, including 4K video capture, GPS, and a three-axis gimbal for stable footage. The Fly More Combo adds a carry case and a parallel charger that can charge three batteries at once, meaning your drone need never be out of the sky for long.
DJI Mini 4K | was $299 | now $239
Save $60 at Amazon The Mini 4K is a brilliant beginner's drone which boasts 4K video as well as all the other refinements that make DJI's drone the best choice (GPS, one-touch return to home, excellent range, a rugged controller, and half-hour battery life), and all under the registration weight threshold.
DJI Mini 4K Fly More Combo | was $449 | now $359
Save $90 at Amazon The Mini 4K is the same a brilliant beginner's drone which boasts 4K video and RAW as described above (GPS, one-touch return to home, excellent range, a rugged controller, and half-hour battery life), all under the registration weight threshold.
The Fly More Combo adds 3 batteries, a charging hub and a top-quality case.
Holy Stone HS440 Foldable FPV Drone | was $99.98 | now $69.98
Save $30 at Amazon, including $10 coupon Get into FPV drone flight with this entry-level model from Holy Stone, suitable for beginners and kids. With 1080p footage and an included control and carry case, you have all you need to take to the skies. Apply the $10 coupon on the product page to get this price
🇬🇧 Top UK retailers
Amazon: We expect big savings on cameras, drones, lenses and more
There are plenty of great offers outside of the Prime Day event: check out these popular retailers for the the latest deals!
Clifton Cameras: DJI and Autel specialists
Park Cameras: Price drop on DJI Air 3
Wex Photo Video: Free spare battery on selected DJI drones
🇬🇧 UK Prime Day drone deals
DJI Mini 4K Fly More Combo | was £399 | now £319
Save £90 at Amazon The Mini 4K is the same a brilliant beginner's drone which boasts 4K video and RAW as described above (GPS, one-touch return to home, excellent range, a rugged controller, and half-hour battery life), all under the registration weight threshold.
The Fly More Combo adds 3 batteries, a charging hub and a top-quality case.
DJI Air 3 | was £962 | now £926.95
Save £35.05 at Amazon A great 4K drone for aerial photography, with the option of wide and telephoto cameras to choose from as you fly. All-round sensors help make it easy to fly, despite it being over the important 249g for simpler piloting rules.
HoverAir X1 Combo | was £419 | now £309
Save £110 at Amazon This is one of the hottest drone products of the past year, and now it sees a massive reduction. Smart enough to follow you, circle you and get amazing pictures and video without even needing a controller, this might be the future of drones.
Holy Stone HS440 Foldable FPV drone | was £89.99 | now £71.98
Save £18.01 at Amazon Get into FPV drone flight with this entry-level model from Holy Stone, suitable for beginners and kids. With 1080p footage and an included control and carry case, you have all you need to take to the skies.
Potensic Atom Fly More Combo | was £279.99 | now £236.99
Save £43 at Amazon This drone comes with high-end features, including 4K video capture, GPS and a three-axis gimbal for stable footage. The Fly More Combo adds a carry case and a parallel charger that can charge three batteries at once, meaning your drone need never be out of the sky for long.
DJI Avata 2 Drone Fly More Combo| was £879 | now £852.14
Save £26.88 at Amazon It's a small saving, but this is the best FPV drone around for most people – and this is the lowest price we have ever seen on this kit.
Amazon Prime Day 2024: Key information
Amazon Prime Day 2024 dates
The official start date of this year's Prime Day sale is scheduled for July 16-17 2024. However, some deals are already live!
This 48-hour extravaganza will feature significant discounts on a wide range of photographic equipment, including cameras, lenses, tripods, and filters. Additionally, you’ll find some of the top laptops, camera phones, and tablets on sale too.
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How to make the most of Amazon Prime Day
Amazon Music Unlimited - 5-month free trial
Music Unlimited is Amazon's top-tier music streaming service, offering the best audio quality, and the widest choice of music and podcasts. Prime Members now get a five-month free trial (and if you are not a member, you now get a three-month trial. Offer ends July 18.
Despite the name, most of the deals offered during Amazon Prime Day are open to everyone, but if you really want to make the most of it and maximise your savings, it's best to be a Prime member. There are several offers that are only available to subscribers, so signing up means you won't miss out on the really juicy bargains.
However, you don't need to shell out for a monthly membership in order to make the most of the sales festivities. Instead, why not sign up for a 30-day free trial closer to the sale in order to take advantage of the discounts – and then simply cancel the membership when Prime Day is over.
If you do sign up now, you'll also be able to take advantage of the other free perks that come with a Prime subscription, namely full access to Prime Video, Prime Reading (a 'lite' version of Kindle Unlimited) and Prime Gaming (another version of Twitch). Plus, of course, the free-and-fast shipping promise is there for all eligible products.
When can you get the best deals on drones?
The best time to buy a drone is during seasonal sales such as Prime Day or Black Friday. The discounts are definitely a lot better during these times.
While Prime Day only gets you offers on products sold on Amazon, Black Friday is when pretty much every specialist camera retailer will offer discounts and the competition to offer the best prices will be high.
That said, Amazon typically has some of the best prices on the drones it stocks, even outside of sales events. So do keep an eye on prices on the retail giant's site.
How to find the best drone deals during Prime Day
If you're shopping for a new kit it helps to keep a few things in mind when shopping during Prime Day.
1. Try and sign up for a free Amazon Prime subscription
This should give you full access to the sale, including Prime-exclusive offers. You can cancel at any time.
2. Figure out what you want to buy beforehand
Shopping fany major sale can be overwhelming. So knowing exactly what you're after can save you both time and money. Take the time to do some research on price histories of the items you would like to buy. While camera prices don't necessarily fluctuate too much, it's still good to know whether a deal is worth your hard-earned money – after all, we don't upgrade our cameras as often as we do our phones, so the investment is best made with some thought.
3. Be flexible on what you want
Sometimes the specific model you want may not be discounted, but if you aren't faithful to a specific brand, you might get a better offer a different model brand – one with similar specs.
4. Create a wish list
Once you've narrowed down what you're after, you can save them in a wish list on Amazon. This will also show you price fluctuations (if any) in the lead up to the sale and makes it really super quick and easy to then move the item to your shopping cart directly from there.
5. Check back through the event
We've noticed in the past that Amazon's prices change through the duration of the sale. Sometimes drones will be cheaper on day two of the sale. So while it might be worthwhile picking something up as soon as the offer has gone live on the shopping site (particularly if stock is limited), it could pay to wait too. If the stock hasn't run out, then you could save yourself a few more bucks.
6. Stick with us
Not to toot our own horn, but if you're willing to get some help, we'll be on hand to scour Amazon for the best deals on photography gear. We won't list them all, but we will hand-pick what might be the best options across the different categories of gear. This could make it quick and easy for you to find a specific deal rather than spend hours going through the shopping site to find a particular option.