Are Nikon's fortunes finally turning around?

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The Nikon stock price is up almost 50% and it's sold a "record number" of mirrorless cameras – but is this enough?

Nikon
(Image credit: Nikon)

It can't be denied that Nikon has experienced some difficulties over the past few years. Even aside from the financial effects of the global pandemic that has affected every camera manufacturer over the past year, Nikon has also had to maneuver around its transition from focusing on DSLRs to mirrorless cameras.

While Nikon and Canon both released their flagship mirrorless cameras at the same time (the Nikon Z7 and the Canon EOS R respectively), Canon had already explored the interchangeable lens mirrorless camera market before with its EOS M mount. In contrast, aside from its compact camera range, 2018 was the first time that Nikon had shown any sign of pivoting away from DSLRs.

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Louise Carey
Louise Carey

With over a decade of photographic experience, Louise arms Digital Camera World with a wealth of knowledge on photographic technique and know-how – something at which she is so adept that she's delivered workshops for the likes of ITV and Sue Ryder. Louise also brings years of experience as both a web and print journalist, having served as features editor for Practical Photography magazine and contributing photography tutorials and camera analysis to titles including Digital Camera Magazine and  Digital Photographer. Louise currently shoots with the Fujifilm X-T200 and the Nikon D800, capturing self-portraits and still life images, and is DCW's ecommerce editor, meaning that she knows good camera, lens and laptop deals when she sees them.

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