It’s still over a week until Black Friday – but we are already seeing some great offers appearing, so we are starting our countdown by bringing you the best that we can find. And we'll continue to track down the best discounts until Cyber Monday and beyond.
We are already seeing some good deals on Sony lenses - and on a handful of cameras… But we expect more choice in terns of decent offers to come in the next week or so.
Whether you're looking for a mirrorless marvel or a compact camera, our experts have tested the lot – so read our guide to the best Sony cameras to help you make your choice. We will also steer you to the best sale offers on Sony TVs, headphones, Sony lenses, camcorders and memory cards.
- Updated November 19: Updated prices and checked stock on all products, and new deals added.
Top Black Friday retailers
Top Sony US retailers:
Adorama: Big discounts on Sony cameras
Amazon: Cheap prices on Sony camera gear
B&H Photo Video: Always has great Sony deals
Best Buy: Save on Sony cameras and lenses
Walmart: Savings on Sony mirrorless and compact cameras
Black Friday Sony Camera deals
Sony A6400 | was $898 | now $704.95
Save $193.05 at Walmart The ideal camera for travel, content creation, and anyone who wants the top Sony features in a compact, affordable body!
Sony A7R V + Basic Bundle | was $3,906 | now $3,398
Save $508 at B&H This powerful 61MP camera can also shoot outstanding 8K video footage or 4K 60p, making it the perfect camera for content creators wanting the best in the business for still and video. This kit includes a Watson NP-FZ100 V3 battery, a Think Tank Photo Retrospective 7M shoulder bag and a Sony 128GB SF-M Tough Series UHS-II SDXC memory card.
Sony ZV-1F | was $499.99 | now $398
Save $101.99 at Amazon If you want a great camera for vlogging or to start a YouTube channel, this Sony as everything you could ever need – and more!
Sony ZV-1 | was $749.99 | now $648
Save $101.99 at Amazon Designed for vlogging this camera offers 4K HDR video with flip-out touchscreen, live streaming, and webcam capabilities this is a go-it-all all camera.
Sony A7S III | was $3,499.99 | now $3,198
Save $301.99 at Amazon If you're looking for a compact, state-of-the-art 4K camera that can do slow motion at 120fps, this is a top-notch choice for any budding filmmaker.
Sony A7R III | was $2,199.99 | now $1,998
Save $201.99 at Amazon If you don't need 61MP of the latest Mark IV, the 42.4MP Sony A7R III is perfect for all your landscape, portrait, sports, or wildlife photography. If you're a keen filmmaker, the camera's 4K mode will not disappoint.
Sony A7C + 28-60mm lens | was $1,899.99 | now $1,798
Save $101.99 at Amazon The world's smallest and lightest full-frame camera with the same 24MP sensor as the Sony A7 III – this is power meets function in a compact form. It's perfect for vlogging, YouTube, and content creation.
Sony A6600 | was $1,199 | now $998
Save $301 at Amazon One of Sony's best compact cameras, this APS-C sensor camera is perfect for travel and street photography – as well as vlogging, with its tilting screen and 4K video.
Sony A7 IV | was $2,499.99 | now $1,857.48
Save $642.51 at Walmart Sony's latest generation of its iconic A7 range of cameras that catapulted it to the top of the mirrorless game. The A7 IV builds on the tech that came before but with an improved sensor giving higher-resolution photos and video as well as better-than-ever image stabilization.
Sony A7 IV with 28-70mm lens | was $2,699.99 | now $2,298
Save $401.99 at Amazon If you want to get out and shooting right away, this kit pairs one of the absolute best Sony cameras with a high-quality versatile lens that you can use for shooting everything from landscapes to portraits, or from products to weddings.
Black Friday Sony lens deals
Sony E PZ 18-105mm f/4 G OSS| was $648 | now $548
Save $100 at Amazon on the versatile 18-105mm (27-158mm in full-frame terms) power zoom lens for Sony APS-C cameras. With a constant f/4 aperture, internal focusing and ED glass with this lens you can shoot anything from landscapes to portraits or even street and now it's got 44% off!
Sony FE 50mm f/1.8 | was $247.02 | now $173.01
Save $74.01 at Amazon A nifty-fifty is a must-have in any photographer's kit. This one is versatile, lightweight and very affordable.
Sony FE 28-135mm PZ f/4 G OSS | was $2,498| now $2,398
Save $100 at B&H This versatile, power zoom lens is optimized for recording video, with no focus shifting and independent zoom/focus/iris rings. A small discount, but any saving is better than nothing.
Sony FE 35mm f/1.4 GM | was $1,399.99 | now $1,298
Save $101.99 at Amazon Optical quality doesn't get much better than in this stunning semi-wide-angle lens, perfect for portraits or street photography.
Sony FE 14mm f/1.8 GM | was $1,599.99 | now $1,498
Save $101.99 at Amazon Ultra-wide lenses are perfect for astrophotography, architecture or landscapes, and this version from Sony delivers gorgeous bokeh and exceptional image quality.
Sony FE 85mm f/1.8 | was $598 | now $522.78
Save $75.22 at Amazon Get a perfect portrait lens that'll deliver beautifully blurred backgrounds and pin-sharp features, and save yourself some money!
Sony FE 200-600mm f/5.6-6.3 G OSS | was $1,998 | now $1,898
Save $100 at Amazon Perfect for bird and wildlife photography, Sony's longest telephoto zoom might only have a small saving, but it's better off in your pocket.
Sony FE 100-400mm f/4.5–5.6 GM OSS | was $2,498| now $2,398
Save $100 at Amazon The go-to telephoto zoom for professional photographers delivers outstanding sharpness, fast AF, and a compact design. Free UV filter and accessories.
Sony FE 50mm f/1.2 G Master | was $1,999.99 | now $1,898
Save $101.99 at Amazon This super wide-aperture prime lens offers a super shallow depth of field, which means beautiful blurred backgrounds and gorgeous round bokeh.
Sony FE 24mm f/2.8 G | was $599.99 | now $548
Save $51.99 at Amazon After a super compact, lightweight, wide-angle lens then look no further than this 24mm prime with a fast aperture making it perfect for low-light environments
Sony FE 24-70mm f/2.8 G Master | was $1,698 | now $1,598
Save $100 at Amazon This premium G Master series mid-range zoom lens from Sony boasts a 9-blade aperture for excellent defocus effects, highly precise focus lens control, and a constant f/2.8 maximum aperture for sharp shots.
Sony 24-70mm f/4 Vario-Tessar | was $898 | now $698
Save $200 at Amazon This versatile workhorse lens is perfect for landscapes, portraits, or sports. If an f/2.8 isn't what you need and you're looking for lighter pro-grade solutions, this is the perfect lens for you.
Sony E 50mm f/1.8 OSS | was $1,399.99 | now $1,298
Save $101.99 at Amazon This quality nifty-fifty prime is designed specifically for Sony's APS-C cameras – ideal for everything from street photography to portraits.
Sony E 30mm f/3.5 OSS | was $299.99 | now $248
Save $51.99 at Amazon Designed for Sony's APS-C cameras, this lightweight, compact lens is perfect for traveling or taking on holiday.
Sony E 11mm f/1.8 | was $548 | now $498
Save $50 at B&H Especially designed for the Sony E mount APS-C, this 11mm (16.5mm in 35mm-equivalent terms) lens is a great option to keep on your camera all the time. Thanks to its maximum aperture of f/1.8, it can tackle and overcome low-light situations for bright images.
Sony E 10-18mm f/4 | was $749.99 | now $648
Save $101.99 at Amazon Take ultra-wide landscapes or tight interiors with your Sony APS-C camera. With a 35mm equivalent of 15-27mm, you have a versatile lens at your disposal; and with a constant f/4 aperture, your images will always be sharp.
Tamron 17-70mm f/2.8 | was $799 | now $699
Save $100 at Amazon This versatile 17-70mm lens for Sony E-mount (25.5-105mm equiv) is suited to a number of photographic applications, such as sports, travel, landscape, and portraits.
Tamron 150-500mm f/5-6.7 | was $1,399 | now $1,199
Save $200 at B&H This compact and versatile super-telephoto zoom lens is extremely well suited to capture a wide array of subjects ranging from landscapes and birds to sports and wildlife photography, making sure you always close to the action, whenever you are.
Tamron 11-20mm f/2.8 | was $829 | now $699
Save $130 at B&H This is a fast-aperture ultra wide-angle zoom lens for Sony E-mount APS-C cameras and is particularly suitable for landscape, astrophotography, and architectural shooting and works well in poor light conditions thanks to its maximum f/2.8 aperture.
Tokina ATX-M 11-18mm f/2.8 | was $599 | now $399
Save $200 at B&H This Sony E-mount wide-angle zoom is a perfect second lens for someone with a Sony A6000-series mirrorless camera. This discount can also be found at other dealers, including Amazon.
Black Friday Sony Memory card deals
Black Friday Sony Phone deals
Black Friday Sony TV deals
Black Friday: Sony PlayStation 5 deals
When will the Black Friday camera deals start?
This year, the official Black Friday date is Friday, November 29, 2024, so the best camera deals will be available straight after Thanksgiving through to Cyber Monday on December 2 and beyond.
Is Black Friday the best time to buy a camera?
As a general rule, Black Friday is usually a great time to buy a new camera, but not every deal is as good as it may seem initially – which is where we come in.
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In some cases, retailers do mark up the prices of cameras and camera bundles in the run-up to Black Friday, in order to offer a seemingly bigger discount during the run of the actual event itself. However, this doesn't necessarily make them a bad buy though. On many occasions, their prices still drop to mouth-watering record lows. But in the grand scheme of things, the percentage saving may not be quite as large as advertised.
However, to combat these situations, we'll only highlight the actual saving of any Black Friday deal based on the camera's recent price history, and we will make sure it's a genuinely good deal before placing it in this hub. This isn't necessarily the norm, though, and many cameras do simply drop to their lowest-ever price for a brief period over Black Friday, particularly in Amazon's Lightning deals - These are often the best camera deals of the year.
How to find the best camera deals
Of course, the best Black Friday deals will be on this page as soon as they launch. We’ll bring you the top bargains from all the best retailers when the discounts start rolling in on, and before Black Friday. But there are a lot of different cameras to choose from, and it can get overwhelming at times, especially for photography beginners. We recommend making the most of our extensive camera knowledge to make sure you buy the right bit of kit for you come Black Friday.
If you're new to photography, a good grounding point is to start with our best camera for beginners guide. Once you've got a feel for which type of camera might suit your needs best, check out our separate guides on the best camera for photography, the best mirrorless camera, or the best Micro Four Thirds camera.
