Camera cashback: how it works and how to get the best deals right now

Camera cashback schemes remain ever popular with manufacturers because it enables them to offer special short-term discounts without driving down the long-term recommended retail price. 

They’re typically seasonal too; so you’ll often see winter, spring and summer promotions – meaning some photo enthusiasts can actively wait to make a purchase during those months in anticipation of saving a few £s. And right now there are some great cashback offers from Sony, Canon, Fujifilm, Olympus and Panasonic running to take into account when looking for the best Black Friday camera deals.

Canon EOS R3| was £5,999 |now £5,109
Save £890 after £550 cashback at Wex

Canon EOS R3| was £5,999 |now £5,109
Save £890 after £550 cashback at Wex
This is a top-tier tool of choice for working professionals. Whether you shoot sports, weddings, portraiture, pets or news, the blackout-free 30fps stills and 6K RAW video means you'll never miss a moment of action or detail.

Canon EOS R6 Mk II (body only)was £2,779£2,349
Save £430 at Clifton Cameras after £200 cashback

Canon EOS R6 Mk II (body only) | was £2,779 | £2,349
Save £430 at Clifton Cameras after £200 cashback
In our Canon EOS R6 Mark II review , we said that this camera "makes mincemeat of other hybrids" and we mean every word. It's Canon's fastest camera and with more AF tracking modes, it's a real beast. 

Canon EOS R8 | £1,899.99 | £1,769
£130 cashback at Wex

Canon EOS R8 | £1,899.99 | £1,769
£130 cashback at Wex
Canon's smallest and lightest full frame camera, somehow this still packs in a 24.2MP sensor capable of 40fps bursts, 4K 60p video, along with the best autofocus system I've ever used! 

Canon RF 15-35mm f/2.8L | was £2,629.99 | now £2,169.99
SAVE £500 (Canon double cashback)

Canon RF 15-35mm f/2.8L | was £2,629.99 | now £2,169.99
SAVE £500 (Canon double cashback)
Even wider than the EF version that it replaces, this wide-angle trinity lens may be the best optical performer of the bunch. Perfect for architecture, landscapes, events and interiors. 

Canon RF 24-70mm f/2.8L | was £2,629.99 | now £2,129.99
SAVE £500 (Canon double cashback)

Canon RF 24-70mm f/2.8L | was £2,629.99 | now £2,129.99
SAVE £500 (Canon double cashback)
The workhorse lens that every pro needs, and every enthusiast drools over! This standard zoom covers all the bases and will be welded to the front of your camera. 

Canon RF 70-200mm f/2.8L | was £3,059.99 | now £2,359.99
SAVE £700 (Canon double cashback)

Canon RF 70-200mm f/2.8L | was £3,059.99 | now £2,359.99
SAVE £700 (Canon double cashback)
Confession: I hated 70-200 lenses before using this, but it's just so compact at 146mm long that I barely noticed it on the front of my camera! This 70-200mm is a true walkabout lens.

Canon RF 100-500mm | was £3,159.99 | now £2,299.99
SAVE £860 (£160 off + Canon double cashback)

Canon RF 100-500mm | was £3,159.99 | now £2,299.99
SAVE £860 (£160 off + Canon double cashback)
The sheer versatility offered by this lens is something to behold, and it's matched by both build and image quality in spades. A truly super super-telephoto zoom! 

Canon RF 85mm f/1.2L | was £3,069.99 | now £2,369.99
SAVE £700 (Canon double cashback)

Canon RF 85mm f/1.2L | was £3,069.99 | now £2,369.99
SAVE £700 (Canon double cashback)
This lens, and this deal, is so good that I took advantage and bought it myself! The best 85mm lens I've ever used, hands down, and my favorite full-frame portrait prime.

Fujifilm X-H2 (body only) |£1,879
Save £100 after cashback at Wex Photo Video

Fujifilm X-H2 (body only) | £1,879 | now £1,779
Save £100 after cashback at Wex Photo Video This 40MP speedster offers support for 8K video and remarkable speed and processing power, the X-H2 is truly a mirrorless marvel.

Fujifilm X-T5 (body only) |£1,699now £1,499
Save £200 after cashback at Park Cameras

Fujifilm X-T5 (body only) | £1,699 | now £1,499
Save £200 after cashback at Park Cameras Available in black or silver, this is the retro-styled option in Fujfilm's trio of 40-megapixel APS-C mirrorless cameras.

Sony A7 IV body | was £2,269 | now £1,869
Save £400 at Clifton Cameras £300 Sony Cashback.

Sony A7 IV body | was £2,269 | now £1,869
Save £400 at Clifton Cameras
Capable of producing 33MP stills and recording 4K video up to 60p (or 7K via super sampling), the A7 IV is ideal for content creators or filmmakers. The price of this deal includes £300 Sony Cashback.

Sony A7 IV + 28-70mm | was £2,399 | now £1,999
Save £400 at John Lewis £300 Sony Cashback

Sony A7 IV + 28-70mm | was £2,399 | now £1,999
Save £400 at John Lewis
Need a lens too - then this is the best bundle deal we have seen on this high-spec full-frame mirrorless camera. Again the price of this deal includes £300 Sony Cashback, which you need to apply for after purchase..

Sony A7 III + FE 24-105mm F/4 | was £2,549 | now £1,949 with Sony cashback
Save £600 (including £500 Sony cashback) at Clifton Cameras

Sony A7 III + FE 24-105mm F/4 | was £2,549 | now £1,949 with Sony cashback
Save £600 (including £500 Sony cashback) at Clifton Cameras
on this brilliant full-frame mirrorless camera and powerful constant-aperture standard zoom! 

Sony A7 Mk III: was £1,699 | now £1,299Save £400 including £300 cashback
£1,604 at Wex Photo Video

Sony A7 Mk III: was £1,699 | now £1,299
Save £400 including £300 cashback This full frame 24.2MP camera has 4K HDR video and 15-stops of dynamic range, making it perfect for videos and stills. 

Sony A7R V | was £3,999 | now £3,469Save £530 including £400 cashback at Clifton Cameras
£1,604 at Clifton Cameras

Sony A7R V | was £3,999 | now £3,469
Save £530 including £400 cashback at Clifton Cameras  Sony's latest high-resolution mirrorless camera has a 61-megapixel sensor and can shoot 8K video

OM System OM-1 | was £1,949 | now £1,599Save £350 at Wex after cashback

OM System OM-1 | was £1,949 | now £1,599
Save £350 at Wex after cashback The small but mighty OM-1's 20.4MP sensor can crank out 80MP stills, 4K 60p video and 120fps bursts. It supports handheld astrophotography, has 8 stops of stabilization, and has better weather sealing than any other mirrorless camera. 

OM System OM-5 + 12-45mm | was £1,499 | now £1,049Save £450 at Wex including £250 cashback

OM System OM-5 + 12-45mm | was £1,499 | now £1,049
Save £450 at Wex including £250 cashback  We called this a"magnificent midrange camera that offers flagship features and all-purpose performance in a compact, affordable package". This Micro Four Thirds mirrorless camera offers 7.5 stops of in-body image stabilization.

Panasonic Lumix S5 II + 20-60mm f/3.5-5.6 + 50mm f/1.8 | was £2,199now £1,799 after cashback
Save £400 with cashback at Wex  £400 cashback

Panasonic Lumix S5 II + 20-60mm f/3.5-5.6 + 50mm f/1.8 | was £2,199 | now £1,799 after cashback
Save £400 with cashback at Wex  The Lumix S5 II is a full-frame mirrorless camera with a big filmmaking pedigree. It’s built around a 24.2MP CMOS sensor, boasts phase hybrid AF, cinema 4K 60p and 6K 30p – and it’s no stills slouch either. It’s not surprising we gave it five stars! Panasonic is currently offering £400 cashback on this camera (see details), with this twin-lens kit being the best all-round deal.

Panasonic Lumix S5 IIx + 20-60mm| was £2,489now £1,899 after cashback
Save £390 plus £200 cashback at Wex  £200 cashback

Panasonic Lumix S5 IIx + 20-60mm| was £2,489 | now £1,899 after cashback
Save £390 plus £200 cashback at Wex  The Lumix S5 IIx is is built around a 24.2MP CMOS sensor, boasts phase hybrid AF, cinema 4K 60p and 6K 30p. This version has additional Apple ProRes support with SSD and Atomos outputs. Panasonic is currently offering £200 cashback on this camera.

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Chris George

Chris George has worked on Digital Camera World since its launch in 2017. He has been writing about photography, mobile phones, video making and technology for over 30 years – and has edited numerous magazines including PhotoPlus, N-Photo, Digital Camera, Video Camera, and Professional Photography. 

His first serious camera was the iconic Olympus OM10, with which he won the title of Young Photographer of the Year - long before the advent of autofocus and memory cards. Today he uses a Nikon D800, a Fujifilm X-T1, a Sony A7, and his iPhone 15 Pro Max.

He has written about technology for countless publications and websites including The Sunday Times Magazine, The Daily Telegraph, Dorling Kindersley, What Cellphone, T3 and Techradar.

With contributions from