Camera rumors in 2025: what cameras are coming, officially and otherwise!

Panasonic rumors 2025

The Panasonic rumors are still swirling, with the manufacturer having plenty to whisper about when it comes to both full-frame mirrorless cameras and Micro Four Thirds cameras.

It's been super busy of late, launching the Lumix S9 compact full-frame camera and the Lumix GH7 flagship MFT video camera – not to mention the Panasonic Lumix G97, confirming its commitment to the smaller sensor format. And it even dropped a revamped Lumix ZS99 / TZ99 before Christmas, feeding the current compact camera craze.

So, what can we expect this year from the first manufacturer to make a mirrorless camera certified by Netflix? Here are the latest Panasonic rumors…

Panasonic Lumix S1H II

There have been persistent whispers about a successor to the Panasonic Lumix S1H, the company's full-frame video specialist, but I think it's really more speculation than anything. I've heard all sorts of things about 50MP sensors and built-in ND filters, but it feels a bit like wishful thinking.

We do, at least, have an official response from Panasonic about the Lumix S1H II, courtesy of business development and product planning executive, Matt Frazer:

"I'm sure at some point there'll be a replacement for the S1H. We have to kind of do things in a sequence; the S1 series was the next most logical cameras to be replaced, and so starting with the S1R made the most sense because the sensor was ready for it."

Panasonic Lumix G100 II

While the Panasonic G100D launched late last year, it's a very minor update with a new EVF and USB-C port. However, it's been reported that a full Panasonic G100 II is on the way.

It will apparently possess phase detect autofocus – something that was sorely, sorely missing on the original, which was marketed as a vlogging camera but often struggled to keep vloggers in focus. It will also feature the same 25.1MP image sensor as the Panasonic Lumix G9 II and boast 4K 60p 4:2:2 10-bit video, but keep the same single memory card setup.

Panasonic Lumix S1 II & S1 IIX

The flagship Panasonic Lumix S1 has been discontinued, and it's also five years old, which means that a successor is almost certainly on the way. And some wild specs have surfaced suggesting that we might actually get two successors, following the template set by the hugely successful S5 II and S5 IIX.

We could be looking at a 34MP stacked CMOS sensor in a smaller, weather-sealed, magnesium-constructed body with an active cooling system and built-in ND filters, and video that offers both 6K and 4K uncropped at 120fps.

Panasonic Lumix S5R

Recently there has been mention of an entirely new camera: the Panasonic S5R. This is an interesting one, as it would mark a divergence from manufacturer's previous product segmentation: the flagship Panasonic S1 (recently discontinued), the resolution-focused Panasonic S1R, the video-focused Panasonic S1H and the enthusiast-level Panasonic S5.

Of course, when the Panasonic S5 II became the company's first camera to feature phase detect autofocus, it threw the wider product line into disarray – to the point where the S5 series may not be the primary point of interest.

Indeed, the Panasonic S5 IIX is so video-savvy that many question the need for the S1H II. And now, with chatter of a resolution-oriented S5R, it feels as if the market is demanding the S5 as its champion and leading Panasonic in a different direction.

Panasonic Lumix S1X

If you think the S5R rumor seems like a stretch, then you're going to love the reports of a Panasonic S1X. It feels super sketchy to us; at least there is some merit to the thought process of Panasonic expanding the newly successful S5 product line, but to introduce another new one? Not impossible, just implausible.

Much like the whispered specs, as shared by L-Rumors, which include the likes of a 49MP BSI sensor, 8.5K 48p video, 60fps bursts, 17 stops of dynamic range and omnidirectional phase detect autofocus. More salt, please, waiter…

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