Hasselblad rumors 2025
While Hasselblad has given ground to Fujifilm in recent years, it still makes some of the best medium format cameras in the world – such as the stellar Hasselblad X2D 100C, which might be the best pure stills camera you can buy.
And it continues to bring to market more traditional form factors such as the Hasselblad 907X – keeping not just the technology, but the spirit of medium format photography alive.
So what are the latest Hasselblad rumors doing the rounds?
Hasselblad X2D II 100C
Hasselblad's mirrorless release cycle sees a new mainline X camera released every three years – and this is that third year. Sure enough, the company has registered a new model – the HB722 – with certification bodies such as the FCC. So it certainly looks like we're getting a new member of the family in 2025.
For reference, the Hasselblad X1D 50C launched in 2016, followed by the X1D II 50C in 2019 and the X2D 100C in 2022. So, if history is anything to go by, this newly registered model will be the Hasselblad X2D II 100C – and may see similar refinements in areas like autofocus and operational speed as its predecessors.
One thing I would be astonished to see, though, is the return of video – a feature that was present in the original X1D, but was never implemented in successive models.
More camera rumors: Canon rumors • Nikon rumors • Sony rumors • Olympus rumors • Fuji rumors • Panasonic rumors • Leica rumors • Ricoh & Pentax rumors • GoPro rumors
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