Hasselblad rumors 2024
Once the go-to name for medium format photography, Hasselblad has given ground to Fujifilm in recent years thanks to affordable cameras like the Fujifilm GFX 100S and Fujifilm GFX 50S II democratizing the larger sensor landscape (even if these aren't true medium format sensors in strict size terms).
Hasselblad still makes some of the best medium format cameras in the world, though, and continues to bring to market more traditional form factors such as the Hasselblad 907X – keeping not just the technology, but the spirit of medium format photography alive.
As rumored, the Swedish imaging specialist launched the Hasselblad 907X & CFV 100C earlier this year– pairing the existing 907X camera with a brand new 100MP digital back (the CFV 100C), using the same image sensor as the rather brilliant Hasseblad X2D 100C.
The CFV 100C can also be used with legacy Hasselblad film bodies, such as the 500C, as well as technical cameras – making it a supremely versatile digital back.
Right now I'm not hearing any whispers about a brand new Hasselblad – though there are rumors that its parent company, DJI, might be entering the mirrorless camera market.
Given that DJI is a member of both the Micro Four Thirds group and the L-Mount alliance, it could jump into either the crop or full-frame arenas (using an MFT sensor in its Zenmuse X5R aerial camera and a full-frame sensor for the DJI Ronin).
Current whispers are that it is leaning towards the latter, but either way – since it owns Hasselblad, don't expect to see a DJI medium format camera any time soon.
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The Hasselblad verdict
With the rumor being realized that a 100MP digital back was on the way, we're probably looking to Hasselblad's next camera phone collaborations (most recently seen in the OnePlus 12 and Oppo Find N3) for the next big rumor dump.
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