Camera shipments from Japan have fallen — but their value has increased!

Sony cameras
(Image credit: Sony)

A recent report by from CIPA, Japan's Camera and Imaging Products Association, shows a 3.8% decrease in camera unit shipments from Japan when comparing October 2022 and October 2023. In the previous year, Japan exported a total of 831,031 units of digital cameras (including fixed lens and interchangeable lens models), falling to 799,184 in 2023. Despite declining unit numbers, the industry experienced a slight increase of 102.4% in terms of overall value, indicating a shift in consumer preferences towards high-value products.

Over the last few years, we’ve seen a big difference in the cost of digital cameras. It seems we’ve said goodbye to the days of affordable, beginner DSLR systems and hello to more expensive, more advanced entry-level mirrorless cameras. Top-of-the-range flagship cameras usually cost more than $4,000/£3,500/AU$6,000 but according to these stats, that isn’t putting photographers off buying them. 

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Hannah Rooke
Freelance contributor

Having studied Journalism and Public Relations at the University of the West of England Hannah developed a love for photography through a module on photojournalism. She specializes in Portrait, Fashion and lifestyle photography but has more recently branched out in the world of stylized product photography. Hannah spent three years working at Wex Photo Video as a Senior Sales Assistant, using her experience and knowledge of cameras to help people buy the equipment that is right for them. With eight years experience working with studio lighting, Hannah has run many successful workshops teaching people how to use different lighting setups.