Mirrorless cameras are definitely the big thing in the photographic industry right now, and Canon has jumped feet-first into the market with its fantastic full-frame mirrorless system, the Canon EOS R.
Boasting a 30.3-megapixel CMOS sensor, powered by the cutting-edge Digic 8 processor, this powerhouse camera also packs Canon's much celebrated Dual Pixel Autofocus with a whopping 5,655 focus positions.
It shoots stunning 4K footage up to 30p and is one of only two full-frame mirrorless cameras (along with the Canon EOS RP) to feature a fully articulating LCD touchscreen.
• The best camera deals right now
Thanks to some fantastic instant rebate offers, you can save as much as $500 on a brand new Canon EOS R. However, Amazon is sweetening the deal to almost Willy Wonka-level proportions.
The retailer is also offering a free Canon Mount Adapter EF-EOS R (to use your existing Canon EF and EF-S lenses), two 64Gb SanDisk memory cards, backpack, 62-inch monopod, wrist strap, neck strap and more!
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Canon RF lens roadmap: everything we know so far