Canon is the first Olympic champion! Chosen by NBC for Tokyo 2020 coverage

Canon is the first Olympic champion!  Chosen by NBC for Tokyo 2020 coverage

The 2020 Olympic Games has crowned its first champion, as Canon lenses have been chosen by American network NBC for its on-field and in-studio broadcasts of the XXXII Olympiad. 

One of the "big three" commercial broadcast networks in the United States, with a traditional specialism in sports and sporting events, NBC is one of the major players in coverage of the Olympus. So the choice of Canon lenses by NBC Olympics, a division of NBC Sports, is a major coup for the manufacturer.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

James Artaius
Editor

James has 22 years experience as a journalist, serving as editor of Digital Camera World for 6 of them. He started working in the photography industry in 2014, product testing and shooting ad campaigns for Olympus, as well as clients like Aston Martin Racing, Elinchrom and L'Oréal. An Olympus, Canon and Hasselblad shooter, he has a wealth of knowledge on cameras of all makes.