Canon and Sony clean up at the TIPA Awards, with 5 trophies apiece – Nikon, Fujifilm and Panasonic also grab some gongs
Canon and Sony were the big winners at this year's Technical Image Press Association (TIPA) World Awards, taking home five trophies apiece – including awards for best camera, best photo smartphone and best photo printer.
The annual TIPA Awards are given to the imaging industry's most exciting products and technologies, so having even a single release being recognized is a pretty big deal – let alone taking a trunkful of trophies home, as Canon and Sony have.
Canon picked up awards for two cameras, the Canon EOS R3 and Canon EOS R5C, for Best Camera Innovation and Best Professional 8K Hybrid Camera respectively. In particular, the R3 was singled out for its Eye Control AF technology that enables you to move focus points by simply looking around the viewfinder.
"TIPA members who tested Eye Control AF were intrigued and impressed by how rapidly focus point was attained and displayed in the camera’s OLED EVF (electronic viewfinder)," said TIPA.
"They noted how the AF system could then continue to keep focus on the subject via the R3’s AF tracking technology – including humans, animals, and vehicles – due to its deep learning, AI autofocus system and the camera’s very fast and responsive back-illuminated stacked sensor and Digic X processor."
James has 22 years experience as a journalist, serving as editor of Digital Camera World for 6 of them. He started working in the photography industry in 2014, product testing and shooting ad campaigns for Olympus, as well as clients like Aston Martin Racing, Elinchrom and L'Oréal. An Olympus, Canon and Hasselblad shooter, he has a wealth of knowledge on cameras of all makes.
