Fujifilm announces @allaboutlloyd_ as inaugural canine ambassador

Fujifilm X Phodographer
(Image credit: Fujifilm)

Fujifilm UK has announced the launch of its counterpart to the X Photographer program: the X Phodographer scheme will start today, with popular Instagram influencer @allaboutlloyd_ leading the pack.

The X Phodographer scheme will aim to inspire both doggy and human photographers alike by sharing paw-fect imagery and tips, inspiring content and events from some of Fujifilm’s furriest influencers.

• Read more: Best Fujifilm cameras

In due course the scheme will showcase a variety of Phodographers, featuring a variety of X Series cameras and lenses. The X Phodographer scheme will bring new angles of photography to Fujifilm’s channels from a wide range of genres such as food, paw-traits, interiors, food, landscapes (including dog-walking inspiration), food, fashion and much more.

Fujifilm UK has confirmed that the first X Phodographer to join the line-up is Italian greyhound-cross Lloyd, a lifestyle, fashion and interiors phodographer. Based in London, Lloyd and his human Paz have been fans of the X Series range for many years. The ergonomic build of Fujifilm’s cameras make them easy to use for even the smallest of paws, and the incredible image quality and quick transfer of photos makes it the ultimutt tool for content creators on the go.

The best April Fool's for photographers ever

Lloyd has recently been testing the new Fujifilm X-E4, launched in March 2021, and has been hugely impressed with its results and its furmiliar compact build. Interviewed this month, Lloyd states:

"Owning a camera hasn’t made me a photographer but my Fujifilm X-E4 has given me the ability to show the world my true creative side. A dog full of personality and style like me needs the right tools and I have found mine."

The X-E4 is available to purchase now and applications for the X Phodographer scheme can be made by emailing aprilfools@fujifilm.com.

Read more: 

Best Fujifilm lenses
Fujifilm GFX 100S review
Fujifilm X-T200 review

TOPICS
DCW team

Digital Camera World is one of the leading authorities on camera and photography news, reviews, techniques, tutorials, comparisons, deals and industry analysis. The site doesn't just specialize in cameras, but all aspects of photography, videography and imaging – including camera phones, gimbals, lenses, lighting, editing software, filters, tripods, laptops, printers, photo books, desks, binoculars and more. 

Whether you're using, looking to buy or trying to get the most out of a compact camera, action camera, camera drone, cinema camera, beginner camera or professional camera, Digital Camera World has a roster of experts with combined experience of over 100 years when it comes to cameras, photography and imaging. 

Meet the DCW team

Read more
A smiling dog, a playful kitten with raised paws, and a dog wearing a pink hat against colored backdrops
"I have only one hand on my camera, as I’ve got a treat, a toy, or a squeaker in the other"
Photograph of Val in a canoe in Moab, Utah - shelter dog Val is taking part in Val's Greatest Adventure, a short film by the Dog Breath Foundation, founded by dog photographer Kaylee Greer to tell the stories of long-term shelter dogs in the US, with the goal of finding them new homes
Dog photographer Kaylee Greer traveled 10,000 miles to find owners for dogs that deserve a second chance
Fujfilm X-Summit 2025 Prague
LIVE: Watch the Fujifilm X-Summit 2025 along with us as GFX100RF is announced!
A screenshot from the X Summit teaser video showing a camera silhouette and the words "X Summit Prague 2025"
Fujifilm is planning something big for March 20 – as a Fujifilm photographer, this is what I hope is coming
A screenshot of the Fujifilm X Summit teaser with a close-up of an aspect ratio dial
Fujifilm’s next camera will have this unusual new dial, but there’s another hidden hint in the official teaser
Fujifilm
Fujifilm has OFFICIALLY teased a new camera that appears to combine the X100VI and GFX 100S II
Latest in Pet Photography
Photograph of Val in a canoe in Moab, Utah - shelter dog Val is taking part in Val's Greatest Adventure, a short film by the Dog Breath Foundation, founded by dog photographer Kaylee Greer to tell the stories of long-term shelter dogs in the US, with the goal of finding them new homes
Dog photographer Kaylee Greer traveled 10,000 miles to find owners for dogs that deserve a second chance
A smiling dog, a playful kitten with raised paws, and a dog wearing a pink hat against colored backdrops
"I have only one hand on my camera, as I’ve got a treat, a toy, or a squeaker in the other"
Category winner of the 2024 International Pet Photography Awards
Dogs, horses and cute cats (of course!) are winners in 2024 International Pet Photography Awards
A dog standing on a stone in front of a stone arch at the beach
"With dog photography, you generally want a low perspective – but, here, I followed a different strategy"
Capture the fun and expressions from your dog
Get down and dirty to get great photos of your dogs on their walk!
Canon Apprentice Pet Portrait Hotshot
10 pro photo tips for perfect pet portraits at home and outdoors
Latest in News
Laowa Shift Cines lenses 15mm & 21mm
Laowa launches first-ever shift lenses for cinematographers
Red Komodo 6K
The Nikon effect sees the RED Komodo get a MASSIVE $2,000 discount
Specta Mini drone hovering over a car and four people
Want to get around the DJI drone ban AND save? Meet the Specta Mini – cheap and USA-legal!
Potensic Atom SE drone
Drones deals with the power to impress - these Potensic drones are great!
Fujifilm Fujinon LA30x7.8 BRM-XB2
Fujifilm announces development of a new 30x zoom broadcast lens ahead of NAB 2025
Pergear CFexpress 4.0 Type A Master cards
Pergear launches new super-fast AND super-cheap CFexpress Type A cards