Fujifilm warns it will stop orders of X100V due to exceptional demand

Fujifilm X100V
(Image credit: Rod Lawton/Digital Camera World)

It’s been over two years since the Fujifilm X100V was released in February 2020 but the company is still struggling to keep up with demand. For such a small camera, it’s made a big impression and now there is such a backlog of orders the only way to cope is to stop accepting them entirely. 

The recent love for Fujifilm cameras has been overwhelming, not only have the latest Fujifilm X-H2 and Fujifilm X-H2S been a massive success, but prices of the X100 series have also skyrocketed due to a TikTok trend. The 4th generation 26.1MP camera is ideal for street photography but those in the market for one might have to settle for a used version as Adorama and B&H in the US and Uk retailers Wex Photo Video and Jessops are all showing 'coming soon' or 'awaiting stock'. 

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Hannah Rooke
Freelance contributor

Having studied Journalism and Public Relations at the University of the West of England Hannah developed a love for photography through a module on photojournalism. She specializes in Portrait, Fashion and lifestyle photography but has more recently branched out in the world of stylized product photography. Hannah spent three years working at Wex Photo Video as a Senior Sales Assistant, using her experience and knowledge of cameras to help people buy the equipment that is right for them. With eight years experience working with studio lighting, Hannah has run many successful workshops teaching people how to use different lighting setups.