But don’t trade in your camera yet! The offer doesn’t start until March 4 and then runs up until April 30 2021
(Image credit: Fujifilm)
As if the price of the GFX 100s isn’t amazing enough already, this UK Fujifilm offer adds further incentive to make the switch to Fujifilm’s medium format GFX system for anyone who currently owns a full frame camera.
The £450 trade-in deal is on top of any part exchange price offered by retailers like Wex and Park Cameras. The retailer pays the trade-in price as usual, but the extra £450 trade-in bounty is claimed direct from Fujifilm.
That’s not the only GFX 100s offer. Regardless of the trade-in deal, Fujifilm UK is offering a free NP-W235 battery to anyone who buys a GFX 100s between January 27 and April 30 2021 and a free BC-W235 Dual Battery charger, again to be claimed directly from Fujifilm.
The £450 trade-in incentive scheme opens on March 4, when the GFX 100s officially goes on sale. Early reports suggest even Fujifilm has been surprised by the demand for this camera, and that seems likely to increase further with promotions like these, which add substantial savings to a camera that is already priced very aggressively.
As we’ve already noted, the GFX 100s costs less than the new Sony A1, and has double the resolution. Previously, medium format was always an expensive step up from full frame; now it looks as if it’s starting to compete directly.
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Rod is an independent photography journalist and editor, and a long-standing Digital Camera World contributor, having previously worked as DCW's Group Reviews editor. Before that he has been technique editor on N-Photo, Head of Testing for the photography division and Camera Channel editor on TechRadar, as well as contributing to many other publications. He has been writing about photography technique, photo editing and digital cameras since they first appeared, and before that began his career writing about film photography. He has used and reviewed practically every interchangeable lens camera launched in the past 20 years, from entry-level DSLRs to medium format cameras, together with lenses, tripods, gimbals, light meters, camera bags and more. Rod has his own camera gear blog at fotovolo.com but also writes about photo-editing applications and techniques at lifeafterphotoshop.com
