Hasselblad launches an adventure camera kit – and it's truly "one of a kind"

The Hasselblad X2D 100C Earth Explorer Edition camera and lens sitting on a mossy, rocky outcrop
(Image credit: Hasselblad)

Hasselblad has announced an extremely exclusive version of its flagship camera: the Hasselblad X2D 100C Earth Explorer Limited Edition. Limited to 1,000 pieces worldwide, the bundle is aimed at adventurous photographers and those who love exploring with a camera. 

The centerpiece of the the Earth Explorer kit is an exclusive edition of the Hasselblad X2D 100C in a unique Tundra Brown finish, inspired by the outdoor hues of the company's native Sweden. 

YouTube YouTube
Watch On

ABOVE: A quick video tour of the Hasselblad Earth Explorer edition

On the left-hand side of the body, adorning the CFexpress card panel, is a laser-engraving of the serial number from 0001 to 1000, giving each camera an identity all of its own. 

The Earth Explorer camera isn't just unique on the outside; when you power it up, instead of the standard "Hasselblad" logo you are presented with a bespoke "Earth Explorer" startup screen – inspiring a creative adventure every time you turn the camera on. 

The Earth Explorer Limited Edition camera has a unique startup screen when you turn it on (Image credit: Hasselblad)

To complement the Tundra Brown body is a matching limited edition strap, with a hand-embroidered "Hasselblad" logo on the outside and a laser-engraved "Earth Explorer" on the inside. The eco-friendly exterior uses traditional weaving techniques to interlace recycled plastics, with skin-friendly fabric on the exterior. 

Also included in the kit is the Hasselblad XCD 55V, an all-purpose lens with an equivalent 43mm focal length in full frame terms, providing a perfect walkabout companion. 

The hand-embroidered strap complements the Tundra Brown finish of the camera (Image credit: Hasselblad)

Rounding out the bundle, making this a truly exploration-friendly setup, is the inclusion of a Hasselblad UV les filter, dual battery charging hub and a pair of batteries to keep you shooting on the go. And it all comes in fetching black Earth Explorer Limited Edition packaging.

I'm lucky enough to have been using this camera – serial number 0001, no less! – prior to launch, and you can read my thoughts on it here.

The Hasselblad X2D 100C Earth Explorer Limited Edition is available directly from Hasselblad, and at select retailers around the world, priced $13,999 / £12,749 (Australian pricing to be confirmed).

(Image credit: Hasselblad)

Take a closer look at the camera in my full Hasseblad X2D 100C review. You might also be interested in the best Hasselblad cameras and the best medium format cameras.

TOPICS
James Artaius
Editor in Chief

James has 22 years experience as a journalist, serving as editor of Digital Camera World for 6 of them. He started working in the photography industry in 2014, product testing and shooting ad campaigns for Olympus, as well as clients like Aston Martin Racing, Elinchrom and L'Oréal. An Olympus / OM System, Canon and Hasselblad shooter, he has a wealth of knowledge on cameras of all makes – and he loves instant cameras, too.

Read more
Insta360 Ace Pro 2 in Tilta Xplorer case for street photography
A compact camera with Leica optics perfect for street photography? What is this Xplorer?
James Artaius using a Fujifilm GFX 100 to shoot street photography
The best medium format cameras: 100MP monsters for supreme image quality
GIF from Mint & Rare Instagram Reel showing two vintage pocket-watch cameras
I can imagine James Bond using one of these ultra-rare pocket-watch cameras
Product images of Nikon Fisheye 6mm f/2.8 and Nikon Fisheye 14.3mm f/4 on a white background
Oh boy! If this vintage Nikon lens and slice of Disney history sells for its asking price, it’ll smash the previous record
Leica D-Lux 8 camera on a wooden surface
Don’t look now, but this coveted high-end compact camera is actually in stock
Leica M11 100 Years of Leica editions
Leica celebrates 100 years in style with a special edition Leica M11 – it's a thing of beauty!
Latest in Camera Accessories
Pergear CFexpress 4.0 Type A Master cards
Pergear launches new super-fast AND super-cheap CFexpress Type A cards
Insta360 Ace Pro 2 in Tilta Xplorer case for street photography
A compact camera with Leica optics perfect for street photography? What is this Xplorer?
SmallRig Fujifilm GFX RF
SmallRig launches retro-designed accessories for new Fujifilm GFX 100RF
SanDisk 512GB CFexpress card in a Nikon camera, with the words "Price drop"
I wish I'd bought mine this cheap! Save $109 off my favorite 512GB CFexpress card
SmallRig Cooling Fan for Canon EOS R5 Mark II & R5
SmallRig launches a new cooling fan attachment for Canon EOS R5 and EOS R5 Mark II to solve over-heating issues
Tripod head attachment
Everyone thinks tripod quick-release plates save photographers time. I don't agree
Latest in News
Specta Mini drone hovering over a car and four people
Want to get around the DJI drone ban AND save? Meet the Specta Mini – cheap and USA-legal!
Potensic Atom SE drone
Drones deals with the power to impress - these Potensic drones are great!
Fujifilm Fujinon LA30x7.8 BRM-XB2
Fujifilm announces development of a new 30x zoom broadcast lens ahead of NAB 2025
Pergear CFexpress 4.0 Type A Master cards
Pergear launches new super-fast AND super-cheap CFexpress Type A cards
Rokinon AF 135mm f/1.8
Huge price drops on low-cost prime lenses for Sony and Fujifilm camera users
A sleek YoloCam S7 camera body with a vertical sensor, paired with a detachable lens against a dark backdrop
The YoloCam S7 gives a novel twist to the 4K streaming camera for those recording vertical video