In case you forgot, the world's most advanced camera goes on sale today

Animation of a photographer lifting a Canon EOS R1 up to his eye
(Image credit: Canon)

It may have slipped your mind, given that it was four months since the announcement, but the Canon EOS R1 – the company's brand new flagship camera – is on sale right now.

Just to remind you – and just in case you're buying into the nonsense from YouTubers who haven't used it that this is "just an R3 Mark II" – the EOS R1 is the most advanced camera on the planet right now.

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James Artaius
Editor

James has 22 years experience as a journalist, serving as editor of Digital Camera World for 6 of them. He started working in the photography industry in 2014, product testing and shooting ad campaigns for Olympus, as well as clients like Aston Martin Racing, Elinchrom and L'Oréal. An Olympus, Canon and Hasselblad shooter, he has a wealth of knowledge on cameras of all makes.