Is Panasonic's new camera gunning for the Fujifilm X100VI and Leica Q3?

Composite photo of a clay pigeon shooter taking aim at a Fujifilm X100VI and Leica Q3 flying through the air
(Image credit: Digital Camera World)

Is Panasonic about to go head-to-head with Fujifilm and Leica? If the latest reports are correct, the next Lumix camera will throw down the gauntlet in a big way when it launches this month.

Last month I wrote a story about how the next Lumix camera is rumored to be "something totally unexpected" and "a completely new kind of [camera] model" that Panasonic doesn't currently make. And, to quote myself:

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James Artaius
Editor

James has 22 years experience as a journalist, serving as editor of Digital Camera World for 6 of them. He started working in the photography industry in 2014, product testing and shooting ad campaigns for Olympus, as well as clients like Aston Martin Racing, Elinchrom and L'Oréal. An Olympus, Canon and Hasselblad shooter, he has a wealth of knowledge on cameras of all makes.