LIVE: Sony is launching a new camera today! Watch it right here

We're edging closer to launch time! And the chat box in the video link is ablaze with wants, wish-lists and will-it-bes.

Somebody is "expecting" an APS-C body with a 33MP sensor – the same as the Sony A7 IV – with a "multi-flip monitor" the same as the Sony A1. 

Quite the wish list, that.

Others are hoping for a new Sony phone, like a Sony Xperia 1 Pro successor. 

Which would be nice, although the teaser image being used by Sony definitely doesn't look like a phone – and it is definitely using the word "camera", so anyone hoping for a phone will probably be disappointed today. 

Seems that lots of folks are expecting something iterative, rather than something original, with mark IIs of the Sony A7C and Sony ZV-E10 being posited in the comments section.

As Bruce Buffer would say, "IIIIIIIIIIT'S TIIIIIIIIIIIME!!!!"

As rumored, t's the Sony ZV-E1!

Packed with AI features such as AI-based precision autofocus and AI-based auto framing 

15+ stops of dynamic range and S-Log 3

Three-capsule mic with variable directionality

In-built Cinetone features that enable you to choose "looks" and "moods", like preset LUTs

Stable framing tracks human skeletons, including limbs, to predict framing and stability using clever AI for steady handheld shooting

Ditto the AI cropping, which uses tech seen in PTZ cameras to frame and track subjects

The 3-capsule mic can switch between front and rear subject recording, with AI to cut out background noise

Sony is also pushing its Creators' Cloud technology, which is incredibly clever but most people can't quite get their head around

(… Also means yet another app to install (and forget) on your phone)

Collaborate on workflows, use AI to help your editing, collaborate with other creators, and get tips from professionals… looks great! But a bit overwhelming

So, if you want a full-frame E-mount vlogging camera, packed with AI tracking and stabilization features, with plenty of in-camera creation options (to save on post-production workflow) then the Sony ZV-E1 could be for you.

Did we mention that it's also the world's most compact and lightweight full frame interchangeable lens camera? Because it is. 

And that's it! Very short and sweet from Sony.

Check out our full rundown of the Sony ZV-E1 and read about all its features in detail,.