LIVE Sigma launch event: super fast nifty fifty plus HUGE updates for Sigma fp & L

While the rumors mills are still going strong for Sigma to announce a new camera, we're not convinced that this announcement will have anything to do with a camera, purely based on the time limit, 30 minutes to a good time, but not if you really want to demonstrate the power of a new camera.

What could come after the Sigma fp L - who knows, but we think it wont be at this announcement. 

So then, that really just leaves lenses that could be involved with this update.

Sigma has many lenses and while they mostly cover all lens mounts, there has been one mount that hasn't seen any love from Sigma, not that they haven't tried either. 

Of course, we are speaking about the Nikon Z-mount - DCW recently looked into Nikon potentially "banning" thrid-party lenses to the Z-mount. Since Canon first launched its mirrorless RF mount with the Canon EOS R, it has maintained complete authority over what third-party autofocus lenses can be manufactured. This means that if you’re looking for a cheaper version of the official Canon RF 24-70mm f/2.8L IS USM, bad luck – you won’t find one. For whatever reason, Canon refuses to license any autofocus lenses by third parties – which is why you don't see anything from the likes of Sigma.

Now it looks like Nikon will be following suit, as Nikon Rumors has been told that the company will only license third-party autofocus lenses for Z mount as long as they complement – and don't compete with – Nikon's own lineup of Nikkor lenses.  - Sigma might od done a deal with Nikon or found an way around it - but we won't really know until the news is announced!

Today is the day that Sigma will announce new products on  February 7 at 7 AM US, 12 PM UK or 11 PM AUS.  The event will be called "Sigma Stage Online" and it is expected to last around 30 minutes.

This new product announcement will be live-streamed via Sigma's official YouTube channel, which we have attached below so you can watch the announcement live with us.

We are now just over 30 minutes away to find out what Sigma might have in store, some are suggesting a new camera launch, others are suggesting that it could be a new lens - while others think its an announcement to say the have done a deal with Nikon and the Z-mount is available on Sigma lenses.

All the above could be valid options as we inch ever nearer to the announcement time of 7 AM US, 12 PM UK or 11 PM AUS.

Below we have pasted the official live stream that will be held via YouTube so you can watch the announcement with us.

There are many comments in the official YouTube chat about today announcement.

User Arkadia say "please give use Z-mount" while others are really hoping for a nre camera to be announced, such as madmadboy who writes "I really hope for the new FP" 

While other are commenting "Foveon FF body with fast AF", "sigma fp 2 hopefully!"

Sigma has been announced in the YouTube chat:

"For your information, an annoucement of new update for fp/fp L cameras and SIGMA Photo Pro will follows the new product annoucement. Please stay until the end with us for details!"

So it might not be a new camera today, but are we getting ne fp/fp L cameras soon or are Sigma chucking us an update?

Sigma announce a new 50mm f1/.4 to the new Art lineup!

the Art areas will now consist of:

20mm F1.4 DG DN

24mm F1.4 DG DN

35mm F1.4 DG DN

50mm F1.4 DG DN - The new lens

85mm F1.4 DG DN

The new lens will have a de-clickable aperture ring, perfect for filmmakers, and AF-L button that will be a customizable button when mounted on selected cameras 

The new 50mm f/1.4 is only 607g in weight and a mere 109.5mm in height, making it almost half the size of the original HSM that was designed for DSLRs.

We are now being shown a selection of images taken with the new Sigma 50mm f/1.4 DG DN | Art

The new Sigma 50mm F/1.4 DG DN will be priced at $849 / £849.99 / 959 Euro and will be available on February, 23, 2023

Sigma have also announced that new firmware for the Sigma fp and Sigma fp L which offer a vast array of updates from Open Gate, new Warm Gold color profile and many other useful features for filmmakers

The new firmware for the Sigma fp and Simga fp L will be available to download from the support section of Sigma's website tomorrow, February, 8, 2023.

That concludes the Sigma Stage Online event.

The new Sigma 50mm f/1.4 DG DN | Art will be priced at $849 / £849.99 (Australian pricing TBC) and will be available on February 23, 2023.

US Pre-orders:

US Pre-order: Sigma 50mm f/1.4 DG DN | Art in L-mount at Adorama
US Pre-order: Sigma 50mm f/1.4 DG DN | Art in E-mount at Adorama

US Pre-order: Sigma 50mm f/1.4 DG DN | Art in L-mount at B&H
US Pre-order: Sigma 50mm f/1.4 DG DN | Art in E-mount at B&H

UK Pre-orders:

UK Pre-order: Sigma 50mm f/1.4 DG DN | Art in L-mount at Wex
UK Pre-order: Sigma 50mm f/1.4 DG DN | Art in E-mount at Wex

UK Pre-order: Sigma 50mm f/1.4 DG DN | Art in L-mount at Park Cameras
UK Pre-order: Sigma 50mm f/1.4 DG DN | Art in E-mount at Park Cameras