DJI announces a product launch event "Inspiration Arrives" with a picture of an Inspire-like drone. It can only be one thing
(Image credit: DJI)
DJI will be making an announcement on April 13 and we're pretty sure we know what it is. The teaser, in fact, would make it difficult for fans of the brand to miss it. Two words, "Inspiration Await," hang over a picture of what resembles the DJI Inspire. So, Inspire 3? We think so.
Now ripe for replacement, the DJI Inspire 2 is one of DJI's longest-serving products. As a drone that offers interchangeable lenses and dual control (so a camera operator and pilot can work together), it is popular with high-end users. You'll often spot one in the 'making of' section at the end of a BBC nature show, for example.
The Inspiration Awaits event will be held at 14:00 BST, 09:00 ET, 06:00 Pacific time. The teaser leaves no doubt that we're expecting to see an Inspire 3. It presents a history of flight, starting in 1858 with photographer Nadar's hot-air balloon. Soon, though, it focusses on the DJI Inspire series, the first of which came in 2014 when 4K was revolutionary, not to mention the 360˚ pan feature.
DJI explains the long wait, too, by noting that after the first DJI Inspire, the "future-proof Inspire 2" came along in 2016. It is true that, since interchangeable camera payloads and lenses became possible, there was less enthusiasm for frequent model updates. But the clamor has grown, as well as the rumors.
From what we can see, and have seen in testing leaks before, the Inspire 3 looks a great deal like its predecessor. Now DJI says "It's time to redefine aerial cinematography again." We're not sure what that means, but we'd guess the same camera mount will be supported by a drone with more modern specs – collision sensors, a better FPV camera for the pilot, and – hopefully – a better battery life.
If you want to read more, we've got a guide to the best drones for beginners. More serious photographers might be keen on our guide to the best camera drones. Finally, if you just want to know where the Inspire 2 fits in the DJI world, we have a list of market leader DJI drones.
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With over 20 years of expertise as a tech journalist, Adam brings a wealth of knowledge across a vast number of product categories, including timelapse cameras, home security cameras, NVR cameras, photography books, webcams, 3D printers and 3D scanners, borescopes, radar detectors… and, above all, drones.
Adam is our resident expert on all aspects of camera drones and drone photography, from buying guides on the best choices for aerial photographers of all ability levels to the latest rules and regulations on piloting drones.