Mark our words: Canon's new camera is gonna sell like crazy

Canon EOS R100 camera on table with striped background
(Image credit: James Artaius)

From its spec sheet, the new Canon EOS R100 may not seem like it's going to be a blockbuster camera. Make no mistake, though: it's going to do gangbusters business.

The Canon EOS R100 is the manufacturer's latest entry-level camera, and is the most affordable body in the EOS R lineup – selling at under US$600 with kit zoom - making it an ideal camera for beginners, photography students, and anyone looking to upgrade from shooting on a phone.

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James Artaius
Editor

James has 22 years experience as a journalist, serving as editor of Digital Camera World for 6 of them. He started working in the photography industry in 2014, product testing and shooting ad campaigns for Olympus, as well as clients like Aston Martin Racing, Elinchrom and L'Oréal. An Olympus, Canon and Hasselblad shooter, he has a wealth of knowledge on cameras of all makes.