Medium format, maximum demand: Fujifilm GFX 100 II backordered in Japan

Fujifilm GFX 100 II
(Image credit: Fujifilm)

Fujifilm has announced that the demand for the newly publicized GFX 100 II has exceeded expectations and may result in a shipping delay in its native Japan. 

The Fujifilm GFX 100 II was unveiled on September 12 2023, delighting existing Fujifilm fans and creating new ones around the world. Such is the early demand for the camera that Japan has already run out of its allocated stock for the territory.

• Check out our verdict in our hands-on Fujifilm GFX 100 II review

"We have received more reservations for the mirrorless digital camera Fujifilm GFX100 II released on September 28th (Thursday) than expected, so it may take some time for the product to be delivered," read an official notice from the manufacturer. 

"We will do our best to deliver the product as soon as possible, so we appreciate your understanding."

The new GFX 100MP CMOS II HS sensor has improved on the performance of the original GFX 100 in almost every aspect. Coupled with the new X-Processor 5, the new camera will deliver faster writing speed, slower buffering times, improved image stabilization, and a host of high-spec video upgrades. 

Fujifilm GFX 100 II (Image credit: Fujifilm)

The response to the unveiled specs has been overwhelmingly positive, with the GFX now being an option for a whole new selection of creators. The GFX system is now an attractive and viable option for sports, wildlife, and video. Due to the passionate response to the new features, in conjunction with the continued global chip shortage, Fujifilm is expecting delays in fulfilling the shipping in Japan. 

This is not the first time a new GFX camera has caused shipping delays due to high demand. The Fujifilm GFX 50s II also had the same issue, which took months to catch up on, and even the supply of Instax cameras and film has faced challenges.  

This has become a common occurrence, making it tough to distinguish whether this is a form of marketing scheme from Fujifilm to create more of a rush to preorder. In any case, the Fujifilm GFX 100 II will officially be released on September 28 – just don't be surprised if there are delays in your region, too!

Kalum Carter
Staff Writer

Kalum is a professional photographer with over a decade of experience, also working as a photo editor and photography writer. Specializing in photography and art books, Kalum has a keen interest in the stories behind the images and often interviews contemporary photographers to gain insights into their practices. With a deep passion for both contemporary and classic photography, Kalum brings this love of the medium to all aspects of his work.

Read more
Fujifilm X-M5 camera with a Fujifilm 35mm lens attached held in a pair of hands
Fujifilm X-M5 sold out in Japan, do we have another X100VI on our hands?
Two Fujifilm GFX 100RF cameras in silver and black on a wooden plinth
Fujifilm GFX 100RF price & availability: Where to order it right now
Fujifilm X100VI camera held up to a person's face
Am I seeing things? The most coveted compact camera, the Fujifilm X100VI, finally has an estimated ship date at this retailer
Fujifilm GFX 100RF camera held in a pair of hands
The Fujifilm GFX 100RF is a supersized version of the world's most sought-after camera
Fujifilm X100VI camera in front of a purple neon light
The Fujifilm X100VI is now officially one year old. Will the hype ever die down enough to find it in stock?
Fujifilm X-M5 camera with a Fujifilm 35mm lens attached held in a hand in front of a lake
Uh oh, is the new Fujifilm X-M5 price about to fall victim to the same hikes as the Fujifilm X100VI?
Latest in DSLR Cameras
Nikon D850 close up
The Nikon D850 drops to its LOWEST-EVER price with bonkers $400 price cut
Pentax K3 Mark III Monochrome held in the hands at the photography & video show
The Pentax K3 III Monochrome is a camera that just makes sense for photographers like me
Nikon D3500
I think the Nikon D3500 is still a great entry-level camera, but only for beginners and students on a tight budget. Here’s why…
Nikon Df
The Nikon Df: this original retro DSLR started a revolution
Nikon
I dusted off my old Nikon D750 DSLR for one last shoot – can it still perform in 2025?
Nikon Peter Lindbergh
Did you know Peter Lindbergh became a fashion photography icon using Nikon DSLR cameras?
Latest in News
Specta Mini drone hovering over a car and four people
Want to get around the DJI drone ban AND save? Meet the Specta Mini – cheap and USA-legal!
Potensic Atom SE drone
Drones deals with the power to impress - these Potensic drones are great!
Fujifilm Fujinon LA30x7.8 BRM-XB2
Fujifilm announces development of a new 30x zoom broadcast lens ahead of NAB 2025
Pergear CFexpress 4.0 Type A Master cards
Pergear launches new super-fast AND super-cheap CFexpress Type A cards
Rokinon AF 135mm f/1.8
Huge price drops on low-cost prime lenses for Sony and Fujifilm camera users
A sleek YoloCam S7 camera body with a vertical sensor, paired with a detachable lens against a dark backdrop
The YoloCam S7 gives a novel twist to the 4K streaming camera for those recording vertical video