Nikon Z6 III Content Credentials firmware is officially in the works, as the camera industry continues to fight rising AI tide
It looks like the Nikon Z6 III is set to become the first Nikon camera to feature the much-talked-about Content Credentials(Image credit: Nikon)
Hot on the heels of last month's Nikon Z6 III firmware update, the Big N has announced the development of new firmware – but you won't see it until next year. The update in question will bring Content Credentials software to Nikon's latest Z-Series camera.
Content Credentials were developed by the Coalition for Content Provenance and Authenticity (C2PA) – a consortium co-founded by media giants including the BBC and Adobe – and are perhaps best thought of as super detailed, super secure EXIF data that always travels with the image in question. And we know Nikon has been working hard to include it.
As Nikon puts it:
"[Content Credentials] is designed to help protect the authenticity of [the Z 6III's] users' images and ensure peace of mind (...) make it easier for photographers to safeguard their work by preserving the original, unaltered data of each photo taken. This functionality will help verify image authenticity and protect users' rights."
Content Credentials were developed by C2PA, a cross-industry organization co-founded by various outlets including Adobe (Image credit: Content Credentials)
The Leica M11-P was the world's first camera to feature Content Credentials, and it looks like the Z6 III will be the first Nikon camera to feature cryptographic provenance.
The old adage "the camera never lies" seems particularly absurd in 2024. But in truth, skepticism regarding the validity of imagery has persisted ever since photographers began editing in the darkroom. The advent of digital photography and photo editing only perpetuated the nonsensical nature of the myth, but arguably nothing has had the same level of impact on the validity of photography – and, indeed, video – as the rise of AI.
According to Nikon, the firmware is already being tested by select news agencies and professionals. But the actual rollout isn't due to start until 2025. Even that will be limited to "select agencies," although "broader availability" is set to follow.
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A Nikon Z6 III with Content Credentials is currently being displayed at Adobe Max 2024.
Mike is Digital Camera World's How To Editor. He has over a decade of experience, writing for some of the biggest specialist publications including Digital Camera, Digital Photographer and PhotoPlus: The Canon Magazine. Prior to DCW, Mike was Deputy Editor of N-Photo: The Nikon Magazine and Production Editor at Wex Photo Video, where he sharpened his skills in both the stills and videography spheres. While he's an avid motorsport photographer, his skills extend to every genre of photography – making him one of Digital Camera World's top tutors for techniques on cameras, lenses, tripods, filters and other imaging equipment – as well as sharing his expertise on shooting everything from portraits and landscapes to abstracts and architecture to wildlife and, yes, fast things going around race tracks...
