Norwegian start-up gets $8.7 million investment to reinvent the camera – it just won't say how

The co-founders of Muybridge, Anders Tomren and Håkon Espeland, stood in front of camera testing charts.
(Image credit: Muybridge)

Deep-tech start-up Muybridge, based in Oslo, has secured $8,745,000 in funding led by Fairpoint Capital.

Founded in 2020 by Anders Tomren and Håkon Espeland, according to its website, Muybridge says that it was created "With the belief that to truly tell a story in its fullest form, the storyteller should not be burdened by the weight of their tools."

"In a world where technology defines the boundaries of imagination, Muybridge emerged from a vision as bold as it was simple: to turn cameras into an extension of the human desire to capture and create."

Any clues as to what the $8.75 million is for yet? Me neither, but it's clearly well beyond what Eadweard Muybridge could imagine.

The Muybridge website is consistently vague, with no product images, only multiple black and white images of the two co-founders, as well as a man called Berk Cinar, CCO.

Cameras, and increasingly smartphones, already enhance images using software-based techniques, however Muybridge’s aim appears to be removing the physical factors that can limit the end result, such as lenses or sensors.

Instead of relying on a fixed camera system, Muybridge claims to be “replicating human vision in software, in real time,” with an aim to solve hardware complexity with software.

“We have designed and developed our own algorithms. We generate weightless, moveable virtual cameras with zero latency.”

Its platform appears to offer unique software solutions "via APIs and SDKs, enabling quick market entry for new products. It leverages high-speed performance in a compact form factor, ensuring reliable, synchronized high throughput and parallel computation through FPGAs and GPUs."

Still clueless.

In an attempt to clear it up, speaking to The Next Web, CEO and co-founder, Håkon Espeland said:

"Think of the bullet time scene in The Matrix, where the actor was surrounded by multiple cameras. Now, just imagine hundreds or thousands of them – each as small as a smartphone camera – lined up, feeding visuals into software."

"Now imagine that setup within the walls of your video conferencing room around a sports stadium, or even within a tennis court net or between football goal posts, with multiple cameras and sensors pushing imagery from new and never seen before angles, while state of the art software combines those multiple feeds into one video feed ready for broadcast – that’s revolutionary."

Take a look at our guides to the best best HDR software, the best free video editing software and the best free photo editing software.

Leonie Helm
Staff Writer

After graduating from Cardiff University with an Master's Degree in Journalism, Media and Communications Leonie developed a love of photography after taking a year out to travel around the world. 

While visiting countries such as Mongolia, Kazakhstan, Bangladesh and Ukraine with her trusty Nikon, Leonie learned how to capture the beauty of these inspiring places, and her photography has accompanied her various freelance travel features. 

As well as travel photography Leonie also has a passion for wildlife photography both in the UK and abroad. 

Read more
Four resulting views from the Stability Virtual Camera
Stability AI has a “camera” now. This AI virtual camera turns still photos into immersive video
The Slam XCam
Did this startup just beat Canon to the punch? This 8K VR camera looks and functions like a smartphone
Smartflex SLR 4x5 camera
The biggest camera of the year! A portable large format film camera has been successfully crowdfunded
Obsbot Tail 2 camera being controlled by phone and pointing at dancer with red ball
Does the Obsbot Tail 2 mean the world's first talent show without any camera operators can happen? At any angle?
Blackmagic Ursa Cine 12K on a dark background, with a roundel showcasing the camera's 12K sensor
This new RGBW sensor changes everything! Blackmagic’s new 12K camera can shoot 8K and 4K with no drop in quality
ShiftCam x Tusk Cinema Series of mobile lenses laid out next to each other on a grey background
These lenses want to turn your iPhone into a cinema camera (but the price will scare you)
Latest in Cameras
Banner for a Bird Buddy bird feeder on a blue background
My favorite bird feeder camera is on sale in Amazon's super spring sale
Sony Venice Extension System Mini
BREAKING: Sony has just expanded its renowned cinema line with the Venice Extension System Mini
Canon EOS R3 at Lowest-ever price
The Canon R3 has a MASSIVE $1,000 discount in the Amazon Big Spring Sale
Nikon Zf + 40mm
The Nikon Zf with matching 40mm lens DROPS to new-low in the Amazon sale
Miofive S1 Ultra dash cam on a wooden surface against a white background
Dashcam prices crash by up to $110 in Amazon's spring sale
A Pentax 17 film camera held in a hand outside next to pause symbol
Has Pentax hit pause on film cameras? Designer of Pentax 17 retires, Ricoh takes stock of future analog projects
Latest in News
TikTok "ban notice" from January 19 2025, on top of an American flag
The TikTok ban is rapidly losing support, but if the legislation doesn’t change, senators warn that this is what could happen
Sony Venice Extension System Mini
BREAKING: Sony has just expanded its renowned cinema line with the Venice Extension System Mini
Canon EOS R3 at Lowest-ever price
The Canon R3 has a MASSIVE $1,000 discount in the Amazon Big Spring Sale
Nikon Zf + 40mm
The Nikon Zf with matching 40mm lens DROPS to new-low in the Amazon sale
Miofive S1 Ultra dash cam on a wooden surface against a white background
Dashcam prices crash by up to $110 in Amazon's spring sale
A Pentax 17 film camera held in a hand outside next to pause symbol
Has Pentax hit pause on film cameras? Designer of Pentax 17 retires, Ricoh takes stock of future analog projects