Ray-Ban and Oakley's parent company buys a stake in Nikon – and the stock market reacts very positively
Ray-Ban and Nikon, both heritage-rich brands and both focused on the creation of quality optics(Image credit: EssilorLuxottica / Nikon)
EssilorLuxottica SA has bought a 5.1% stake in Nikon, causing a boost in the imaging giant's shares.
According to Reuters, the Franco-Italian holding company, which owns luxury eyewear brands including Ray-Ban, Oakley and Persol, invested €170 million (approximately $187 / £142 / AU$275 million) in Nikon – and it's had an immediate effect on the imaging company's stock.
The investment was made on October 08 and Google Finance lists an 11.36% Nikon share since then. The closing price reached a high on October 11 of ¥1,802.50 ($12.03 / £9.22 / AU$17.89), the highest in over a year.
The eyewear giant's stake in Nikon comes during a lengthy period of growth for the Japanese camera manufacturer, with a 29.85% increase over the past five years.
And while this pales in comparison to Canon's 76.29% increase over the same period, it's worth remembering that Nikon has managed to turn its fortunes around following a tumultuous financial year in 2021, in which it reported a whopping $262 million in losses.
Since then we've seen the release of the Nikon Z9, Z8, Zf and Z6 III, as well as the hugeacquisition of Red Digital Cinema, and the 'Big N' is definitely on the up. It certainly looks like EssilorLuxottica agrees, too, with Reuters reporting that the holding company "sees 5% stake in Nikon as financial investment".
It's worth noting that Ray-Ban currently makes Meta sunglasses, featuring wearable cameras. It's also worth noting Nikon Rumors' report that Meta is considering its own 5% investment in EssilorLuxottica.
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This isn't the first time Nikon and EssilorLuxottica have crossed paths, either, with the formation of Nikon-Essilor at the turn of the millennium, a 50/50 partnership largely centered around optical research. But the cross-pollination between brands doesn’t stop there, as Oakley founder Jim Jannard also founded Red Digital Cinema. Oakley was subsequently bought by Luxottica in 2007 and Red was bought by Nikon in 2024. Small world.
Mike is Digital Camera World's How To Editor. He has over a decade of experience, writing for some of the biggest specialist publications including Digital Camera, Digital Photographer and PhotoPlus: The Canon Magazine. Prior to DCW, Mike was Deputy Editor of N-Photo: The Nikon Magazine and Production Editor at Wex Photo Video, where he sharpened his skills in both the stills and videography spheres. While he's an avid motorsport photographer, his skills extend to every genre of photography – making him one of Digital Camera World's top tutors for techniques on cameras, lenses, tripods, filters and other imaging equipment – as well as sharing his expertise on shooting everything from portraits and landscapes to abstracts and architecture to wildlife and, yes, fast things going around race tracks...