Sigma is launching a new product next week – but what is it?

Sigma new product announcement teaser
(Image credit: Sigma)

We're getting a new Sigma product next Wednesday, as the Japanese imaging specialist has revealed that it will announce its latest offering ahead of the CP+ trade show in Japan. But will it be a camera, a lens, or something else entirely?

"Thank you for purchasing and using our products," reads the description on the live stream holding page, posted to Sigma's YouTube account. "We are pleased to announce a new product on Wednesday, February 21 2024 at 10 am JST" (which is 20:00 EST / 01:00 BST / 12:00 AEDT).

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James Artaius
Editor

James has 22 years experience as a journalist, serving as editor of Digital Camera World for 6 of them. He started working in the photography industry in 2014, product testing and shooting ad campaigns for Olympus, as well as clients like Aston Martin Racing, Elinchrom and L'Oréal. An Olympus, Canon and Hasselblad shooter, he has a wealth of knowledge on cameras of all makes.