Sony A1 makes Super Bowl debut

Sony A1 makes Super Bowl debut
(Image credit: EA / Sony)

Super Bowl LV may have been most notable for Tom Brady's sensational seventh ring, but The Big Game was also a big deal for another reason: it marked the NFL debut of the Sony A1. 

In addition to the Bucs routing the Chiefs (and Brady nabbing his fifth Super Bowl MVP), the NFL's centerpiece event saw the Sony A1 bring its astonishing professional-grade firepower to one of the biggest sporting events on the planet. 

• Read more: Best camera for sports photography

A late addition to the equipment being used by the CBS Sports production team covering the Super Bowl, Sony's 8K powerhouse was brought in to capture the dreamy, shallow depth of field shots that have become one of the broadcaster's most talked about new tricks of late.

Of course, any full frame camera with a fast lens can separate the subject and make the background blurry. Where the Sony A1 comes into its own is the manufacturer's new and improved autofocus system, with spookily accurate subject detection and near-magnetic tracking. 

“The operator has been blown away by how cool it is and how fast the autofocus is,” Jason Cohen, CBS Sports' VP of remote technical operations, told Sports Video Group News

“He said it’s amazing because he literally just touches a screen to select the subject that he wants it to focus on and it is instantaneously locked in the focus.” The A1 was set to be deployed on a MōVI handheld rig, for cinematic close-up shots. 

The NFL's – and NFL fans' – fascination with Sony shallow depth of field shots began on 20 December, during a game between the Seahawks and the Redskins. This was where a Sony A7R IV and Sony FE 24-70mm f/2.8 GM was used on a gimbal to capture bokehlicious close-ups. 

While the A1 and A7R IV aren't up to the task of filming entire games, they are fast becoming favorite tools for specialty shots along with other camera tech like Skycams, Flycams, Steadicams and the Movie Bird (a 53-foot telescoping jib). Still, it's fascinating to see consumer cameras being used in professional environments.

Pre-order the Sony A1 at Adorama (US)
Pre-order the Sony A1 at B&H (US)
Pre-order the Sony A1 at Park (UK)
Pre-order the Sony A1 at Wex (UK)
Pre-order the Sony A1 at Ted's Camera (Au)

Read more: 

Sony A1 vs Canon EOS R5
Sony A1 vs Sony A9 II vs Sony A7R IV
Sony A7R IV review

TOPICS
James Artaius
Editor in Chief

James has 22 years experience as a journalist, serving as editor of Digital Camera World for 6 of them. He started working in the photography industry in 2014, product testing and shooting ad campaigns for Olympus, as well as clients like Aston Martin Racing, Elinchrom and L'Oréal. An Olympus / OM System, Canon and Hasselblad shooter, he has a wealth of knowledge on cameras of all makes – and he loves instant cameras, too.

Latest in Mirrorless Cameras
Taylor swift, wearing her hair in pigtails with a cream colored sweater, standing at a microphone, with an Olympus OM-D E-M10 Mark IV next to her and the text "Price drop"
Want Taylor Swift's camera? Buy it today and get a FREE lens
OM System OM-1 camera deal
Holy cow! OM System OM-1 camera drops to its lowest price ever!
Fujifilm GFX 100RF camera on a red table in bright sunlight
Fujifilm GFX100RF review: the X100VI is all grown up
A female photographer using the Sony A7 III in a brightly lit street at sundown, with the text "Price drop"
Sony A7 III drops to lowest-ever price in this amazing Walmart camera deal
Fujifilm X-T5 with lens attached
If the Fujifilm X-T6 launches with this one feature, I’m going to be the first in line
Nikon Z5
The Nikon Z5 is STILL heavily discounted. Is Nikon getting ready for the Z5 II?
Latest in News
Sony Venice Extension System Mini
BREAKING: Sony has just expanded its renowned cinema line with the Venice Extension System Mini
Miofive S1 Ultra dash cam on a wooden surface against a white background
Dashcam prices crash by up to $110 in Amazon's spring sale
Kodak Slide N Scan deal
Kodak slashes the cost of its film scanners in Amazon Big Spring Sale
Amazon Spring Sale
These are the best camera deals across the Amazon Big Spring Sale
Akaso Brave 7 LE
Our best budget action cam is now even cheaper in the Amazon spring sale
DJI Mini 4K
The amazing DJI Mini 4K camera drone drops to under $250