If you've been thinking about switching to the Sony ecosystem, upgrading to full-frame, jumping into mirrorless or maybe all of the above, now is the perfect time.
The eternally popular Sony A7 III just hit its lowest price ever – right now it's just £989 at Amazon. That's a monster saving of £400, which is a deal worthy of Black Friday! We saw this camera body drop to £999 for the first time a few weeks ago, but now Amazon and others have it a tenner cheaper at £989.
It may have been launched back in 2018, but make no mistake: the Sony A7 III (review here) is still a highly capable camera.
At its heart is a 24.2MP full-frame image sensor that delivers shots every bit as crisp and clean as you'll find on a newer camera, boasting a dynamic range of up to 15 stops with 14-bit RAW output.
While Sony's autofocus and video technology have advanced a lot in recent years, the A7 III's 693-point phase / 425-point contrast detect AF system is still incredibly robust – and the uncropped 4K 24p remains perfectly serviceable for everyday shooting (though there is a slight crop at 30p).
With a top speed of 10fps continuous shooting, you won't miss a moment of the action (though this isn't a sports camera, so don't expect the buffer depth of pro body!) and the twin memory card slots give you peace of mind should something go wrong.
At under a grand, this is a fantastic way into full-frame Sony shooting – and a brilliant bargain in its own right.
Make sure to check out the best Sony lenses to go with the A7 III. You might also like to check out more of the best Sony cameras, including the newer Sony A7 IV.
