The Sony A7R IV is "evil" according to Amazon! We've seen plenty of anti-Sony photographers talk smack about the brand, but we've never seen a retailer agree!
Still, Amazon is selling the "Evil Sony A7R IV" for just £2,349 – and far from being evil, this is actually a very good deal on a camera that usually costs £3,199! In fact, it's one of the best Prime Day camera deals we've seen, so you should snap it up quick before it disappears!
Do you want medium format resolution in a camera that fits in a bum bag? The Sony A7R IV packs a superb 61MP sensor with fierce hybrid autofocus, and also shoots 4K video at up to 30p.
The highest resolution full-frame mirrorless camera out there (along with the Sigma fp L), if you want ultimate image quality without forking out for a supersize sensor then this is the way to go.
Read more:
Amazon Prime Day deals
Sony A7R IV review
Best Sony cameras
Best Sony lenses