Sony is evil! And this "Evil Sony A7R IV" is just £2,349 for Amazon Prime Day!

Evil Sony A7R IV
(Image credit: Amazon)

The Sony A7R IV is "evil" according to Amazon! We've seen plenty of anti-Sony photographers talk smack about the brand, but we've never seen a retailer agree!

Still, Amazon is selling the "Evil Sony A7R IV" for just £2,349 – and far from being evil, this is actually a very good deal on a camera that usually costs £3,199! In fact, it's one of the best Prime Day camera deals we've seen, so you should snap it up quick before it disappears!

Evil Sony A7R IV just £2,349
Save £850

Evil Sony A7R IV just £2,349
Save £850
We don't know why Amazon is calling the Sony A7R IV "evil", but at this price we won't argue (ok, actually we do, it stands for Electronic Viewfinder Interchangeable Lens)! This 61MP camera is £3,199 at other retailers, so this is a superb deal!

Do you want medium format resolution in a camera that fits in a bum bag? The Sony A7R IV packs a superb 61MP sensor with fierce hybrid autofocus, and also shoots 4K video at up to 30p. 

The highest resolution full-frame mirrorless camera out there (along with the Sigma fp L), if you want ultimate image quality without forking out for a supersize sensor then this is the way to go. 

Read more: 

Amazon Prime Day deals
Sony A7R IV review
Best Sony cameras
Best Sony lenses

TOPICS
James Artaius
Editor in Chief

James has 22 years experience as a journalist, serving as editor of Digital Camera World for 6 of them. He started working in the photography industry in 2014, product testing and shooting ad campaigns for Olympus, as well as clients like Aston Martin Racing, Elinchrom and L'Oréal. An Olympus / OM System, Canon and Hasselblad shooter, he has a wealth of knowledge on cameras of all makes – and he loves instant cameras, too.

Read more
A female photographer using the Sony A7 III in a brightly lit street at sundown, with the text "Price drop"
Sony A7 III drops to lowest-ever price in this amazing Walmart camera deal
Sony a1 II camera with a Sony FE 28-70mm f/2 GM lens attached sat on a wooden bench
The obscene price hike on the Sony A1 II highlights one of the biggest problems with buying a camera in 2025
Lumix S5 II deal
Lumix S5 II flagship camera drops to lowest price ever
Canon EOS R3 at Lowest-ever price
Canon R3 gets BIG $500 price cut in this awesome camera deal
Canon R5 Mark II deal
Canon R5 Mark II finally drops to below $4K!
Canon EOS R3 deal
The Canon R3 gets BIG $500 price drop (and bonus gifts)
Latest in Mirrorless Cameras
Canon EOS R3 at Lowest-ever price
The Canon R3 has a MASSIVE $1,000 discount in the Amazon Big Spring Sale
Nikon Zf + 40mm
The Nikon Zf with matching 40mm lens DROPS to new-low in the Amazon sale
Taylor swift, wearing her hair in pigtails with a cream colored sweater, standing at a microphone, with an Olympus OM-D E-M10 Mark IV next to her and the text "Price drop"
Want Taylor Swift's camera? Buy it today and get a FREE lens
OM System OM-1 camera deal
Holy cow! OM System OM-1 camera drops to its lowest price ever!
Fujifilm GFX 100RF camera on a red table in bright sunlight
Fujifilm GFX100RF review: medium format marvel
A female photographer using the Sony A7 III in a brightly lit street at sundown, with the text "Price drop"
Sony A7 III drops to lowest-ever price in this amazing Walmart camera deal
Latest in Deals
Banner for a Bird Buddy bird feeder on a blue background
My favorite bird feeder camera is on sale in Amazon's super spring sale
Amazon Prime Day
Amazon Prime Day 2024 is coming! July 16-17 dates confirmed
Nikon Z6 III camera held in a pair of hands with the sensor showing
Nikon Z6 III goes on sale: Where to pre-order the latest hybrid flagship
OM System OM-1 Mark II camera with an M.Zuiko 12-40mm lens, resting on a clump of moss outdoors
5-star camera, £350 off: This is your cue to switch to the OM System OM-1 Mark II
Canon EOS-1D X Mark II deal
Canon EOS-1D X Mark II DSLR mega discount deal is back!
Sony A7 III & 24-70mm lens
Save a GIGANTIC $500 off the Sony A7 III & 24-70mm lens bundle!