Trade-in or get cashback on your old gear against Sony's new A7R IVA built for content creators
(Image credit: B&H)
Sony have launched some tempting trade-in offers, giving up to £300 extra trade-up on top of the money that your existing camera is worth, this is a great offer for those in the UK for photographers wanting to upgrade and trade-in from their existing gear to the new Sony A7R IVa, which is a content creators dream featuring 61MP stills and 4K 60p video or even 6K via oversampling.
These new offerings are region specific and in the UK you can find how much your kit is worth and eligible for this trade in at: Wexor ParkCameras.
But for those wondering about how much they could get to their Sony kit (condition dependant) we have made a quick cheat sheet for you:
Released in 2021, the Sony A7R IVA is one of the most lusted-after mirrorless cameras out there – due primarily to its incredible 61 megapixel full-frame sensor.
Whilst you can find medium format cameras with higher-resolution sensors, the beauty of the Alpha A7R IVA is that it gives you all this detail in such a small manageable body – with the capability, thanks to its E-mount, of using the ever-increasing range of Sony lenses.
The Sony A7R IVA’s subtle design tweaks make it handle better than the A7R III (which can still be found on sale), and it has an impressive set of specs that include being able to shoot 4K video at up to 30 frames per second (and 1080p up to 120), continuous shooting speed of 10 frames for stills, dual UHS-II memory card slots and 5-axis in-body image stabilization, the A7R IV rewrites the rulebook for full-frame camera photography.
A key advantage of the large sensor is not just the resolution – but that if you shoot in cropped APS-C mode you still get 26 megapixel images – which is great for giving you that more reach for wildlife photography, when you need it. The ability to heavily crop your images will also be of particular appeal to editorial photographers - who can not second guess how designers may actually use their images.
For nearly two decades Sebastian's work has been published internationally. Originally specializing in Equestrianism, his visuals have been used by the leading names in the equestrian industry such as The Fédération Equestre Internationale (FEI), The Jockey Club, Horse & Hound, and many more for various advertising campaigns, books, and pre/post-event highlights.
He is a Fellow of The Royal Society of Arts, holds a Foundation Degree in Equitation Science, and is a Master of Arts in Publishing. He is a member of Nikon NPS and has been a Nikon user since the film days using a Nikon F5 and saw the digital transition with Nikon's D series cameras and is still to this day the youngest member to be elected into BEWA, The British Equestrian Writers' Association.
He is familiar with and shows great interest in street, medium, and large format photography with products by Leica, Phase One, Hasselblad, Alpa, and Sinar. Sebastian has also used many cinema cameras from the likes of Sony, RED, ARRI, and everything in between. He now spends his spare time using his trusted Leica M-E or Leica M2 shooting Street photography or general life as he sees it, usually in Black and White.
