Tamron trinity lens hits LOWEST EVER price ahead of Black Friday

Tamron 28-75mm f/2.8 Di III VXD G2 lens against a grey background with the text "Great price"
(Image credit: Tamron)

You don't need to wait until Black Friday for the best Black Friday camera deals – they've already begun!

If you own a Sony camera, this might be the only lens you ever need – and it's just hit the lowest price it's ever been. You can buy the Tamron 28-75mm f/2.8 Di III VXD G2 for just $699 – a $200 saving on the retail price!

Tamron 28-75mm f/2.8 Di III VXD G2 | was $899 | now $699SAVE $200

Tamron 28-75mm f/2.8 Di III VXD G2 | was $899 | now $699
SAVE $200
This standard zoom is a "trinity", with its weather sealing and constant f/2.8 aperture making it perfect for pros and serious shooters alike.

The Tamron 28-75mm f/2.8 Di III VXD G2 is a superb standard trinity zoom for Sony E-mount cameras – including APS-C bodies where it delivers an equivalent 42-112.5mm focal range.

With its constant f/2.8 aperture throughout the zoom range, not only does this lens offer formidable low light performance – it also enables you to achieve creative subject separation and out of focus backgrounds.

Its VXD system delivers swift, silent autofocus, its minimum focusing distance of 7.1 inches opens a wealth of creative possibilities, and it boasts a dedicated connection port to update firmware and custom functionality.

At its lowest price ever, this is a lens that deserves to be in every Sony shooter's bag.

Tamron 28-75mm f/2.8 Di III VXD G2

(Image credit: Tamron)

You might be interested in the best Sony lenses from all manufacturers, as well as the best standard zoom lenses for all systems.

James Artaius
Editor in Chief

James has 22 years experience as a journalist, serving as editor of Digital Camera World for 6 of them. He started working in the photography industry in 2014, product testing and shooting ad campaigns for Olympus, as well as clients like Aston Martin Racing, Elinchrom and L'Oréal. An Olympus / OM System, Canon and Hasselblad shooter, he has a wealth of knowledge on cameras of all makes – and he loves instant cameras, too.

Read more
Rokinon AF 135mm f/1.8
At just $622, the Rokinon 135mm f/1.8 for Sony E mount is at Its lowest-ever price
A female photographer using the Sony A7 III in a brightly lit street at sundown, with the text "Price drop"
Sony A7 III drops to lowest-ever price in this amazing Walmart camera deal
Nikon Z 28-400mm F4-8 VR deal
The Nikon Z 28-400mm f/4-8 VR lens drops to its lowest-ever price!
Lumix S5 II deal
Lumix S5 II flagship camera drops to lowest price ever
The TTArtisan 14mm f/3.5 mounted on an Sony camera
This cheap prime lens could make Sony’s crop sensor models feel more like compact cameras
GF110mm deal
Finally! Fujifilm rolls out discounts on selected GF lenses!
Latest in Lenses
Canon RF 20mm f/1.4 L VCM on the Canon EOS R5 Mark II against a white background
Canon’s bright hybrid prime lens lineup just got wider with the new Canon RF 20mm f/1.4 L VCM
The Canon RF-S 14-30mm f/4-6.3 IS STM PZ against a white background
Canon launches a cheap compact lens geared towards video – with a new feature it has never offered before
Viltrox AF 50mm f/2 Air
Viltrox reportedly readying a cheap yet fast 50mm AF lens for Sony and Nikon cameras
James Artaius using a Canon RF 20mm f/1.4L VCM on a Canon EOS R5
Hands-on Canon RF 20mm f/1.4L VCM review: Canon's widest professional prime for the RF mount
Canon RF 14-30mm f/4-6.3 STM PZ lens mounted to a Canon EOS R50 V
Hands-on Canon RF-S 14-30mm f/4-6.4 IS STM PZ review: THE must-have lens for content creators
Selection of silver Sigma lenses, surrounding the 2025 Sigma logo
The Sigma rebrand has been quietly happening for years – and I think it’s a stroke of genius
Latest in News
Sony Venice Extension System Mini
BREAKING: Sony has just expanded its renowned cinema line with the Venice Extension System Mini
Miofive S1 Ultra dash cam on a wooden surface against a white background
Dashcam prices crash by up to $110 in Amazon's spring sale
Kodak Slide N Scan deal
Kodak slashes the cost of its film scanners in Amazon Big Spring Sale
Amazon Spring Sale
These are the best camera deals across the Amazon Big Spring Sale
Akaso Brave 7 LE
Our best budget action cam is now even cheaper in the Amazon spring sale
DJI Mini 4K
The amazing DJI Mini 4K camera drone drops to under $250