This is "MiMi" – the world's smallest mirrorless camera

The MiMi Micro Mirrorless Camera from Yashica-I'm Back
(Image credit: Yashica-I'm Back)

While we previously reported on the world's small mirrorless camera from Yachica-I'm Back, the official specs have now been announced – and they might surprise some of you.

The official Kickstarter for the "MiMi" (Micro Mirrorless Camera) was funded within a record amount of time for this unique camera. A massive $269,962 / £212,145 / AU$406,310 raised right off the bat, which exceeded its target goal of $8,761 / £6,910 / AU$13,234.

This new camera will come in white, blue, black or red colorways (the latter two having been added, post-funding) and will feature the following specs:

• Sensor: 12MP 1/2.3" CMOS (Sony IMX117)
• Processor: Novatek
• Resolution: 12MP 4032 x 3024 (40MP 7320 x 5490 / 20MP 5120 x 3840 / 16MP 4608 x 3456 via interpolation)
• Sensitivity: ISO100-3200
• Video: 4K (30 mins), 2K (40 mins), FullHD (50 mins) MP4 H.264
• Display: 2-inch capacitive articulating touchscreen
• Battery: 3.7V 1,350mAh
• Connectivity: USB-C, WiFi, HDMI
• Memory: microSD card (up to 128Gb)
• Dimensions: 77mm W x 50mm H

Of note, the image sensor is the same one used in last-gen action cameras such as the GoPro Hero 4 and 5 Black. According to the campaign:

"Our initial design includes a 1/2.33-inch sensor. During the production phase, we'll assess if there's a larger sensor option that fits within our budget. If feasible, we may upgrade to a larger sensor. Otherwise, we'll stick with the specified sensor or choose one of similar size and quality."

Three native optics are offered at launch: a standard 8.6mm lens that's a 50mm equivalent in full frame terms (which may also serve as a macro lens), a wide-angle 3.4mm / 20mm lens, and a telephoto 25.7mm / 150mm. 

Since the MiMi has no autofocus system, all lenses are manual focus – and a lens adapter offering support "for larger-format camera lenses, such as Nikon, Canon, Sony, and more… from SLR, DSLR, and mirrorless cameras" is promised.

(Image credit: Yashica-I'm Back)

Various camera, lens and accessory choices are available at varying price points via the crowdfunder. As an illustration, consider the MiMi Starter Kit priced at $239 / £187 / AU$360 (regularly $299 / £235 / AU$450).

This comprises the Micro Mirrorless Camera, tripod, selfie stick, USB-C cable, camera wrist strap and remote control. Prices increase for higher-tier options, with an anticipated shipping date of November 2024.

"The partnership between Yashica and I'm Back suggests a collaborative effort to blend Yashica's brand legacy with modern technology," says I'm Back CEO, Samuel Mello Medeiros.

"This fusion of tradition and innovation may result in a product that appeals to both traditionalists and tech enthusiasts alike!"

While this camera is certainly a unique offering in the camera industry, I'm sure this will be a product that will either be loved by many or by the few – either way, it's a unique one for sure. You can take a look at some sample images and video here

You might be interested in the best mirrorless cameras from other brands. If you want a small and light system, check out the best Micro Four Thirds cameras

Sebastian Oakley
Ecommerce Editor

For nearly two decades Sebastian's work has been published internationally. Originally specializing in Equestrianism, his visuals have been used by the leading names in the equestrian industry such as The Fédération Equestre Internationale (FEI), The Jockey Club, Horse & Hound, and many more for various advertising campaigns, books, and pre/post-event highlights.

He is a Fellow of the Royal Society of Arts, holds a Foundation Degree in Equitation Science, and holds a Master of Arts in Publishing. He is a member of Nikon NPS and has been a Nikon user since his film days using a Nikon F5. He saw the digital transition with Nikon's D series cameras and is still, to this day, the youngest member to be elected into BEWA, the British Equestrian Writers' Association.

He is familiar with and shows great interest in 35mm, medium, and large-format photography, using products by Leica, Phase One, Hasselblad, Alpa, and Sinar. Sebastian has also used many cinema cameras from Sony, RED, ARRI, and everything in between. He now spends his spare time using his trusted Leica M-E or Leica M2, shooting Street/Documentary photography as he sees it, usually in Black and White.