Last month, I wrote a story revealing Taylor Swift's camera of choice: the natty Olympus OM-D E-M10 Mark IV – a camera I've owned and love to this day. (It also enables you to use the same camera filter that Taylor Swift uses on her photos.)
Overnight, Amazon did a ninja-like price reduction on this camera – so if you buy it today, the £699 Olympus OM-D E-M10 Mark IV only costs £579!
Best of all, this isn't part of the Amazon Prime Big Deal Days savings and you don't need to be a Prime member. This price is available to everybody!
The Olympus OM-D E-M10 Mark IV (review) is a brilliant camera for everyone from beginners to bloggers and street shooters to travel photographers. With its retro styling it's perfect for fashionistas, too (all of which is why I bought an E-M10 for an ex-partner of mine, who is a photographer and influencer).
What makes this camera special is that it is ultra compact – but unlike full frame and APS-C cameras, its lenses are compact as well! After all, what's the point in having a small camera if it has to have a massive lens on the front?
Its 20.3MP sensor offers great image quality, as well as 4.5 stops of in-body image stabilization to combat camera shake and keep your shots super steady – which is handy for stills as well as 4K video. It has 16 Art Filters to add unique looks to your photos and video – Taylor uses Vintage I, but check out Instant Film and Vintage III as well.
You can take pictures via the tilting touchscreen, which flips down 180° for taking selfies and shooting vlogs, or using the bright and detailed electronic viewfinder. Alternatively, you can connect the camera to your phone for remote shooting – as well as quickly transferring your shots for easy social media sharing.
Looking for the perfect lens to use with the E-M10 Mark IV? Take a look at the best Olympus / OM System lenses from the same manufacturer, as well as the best Micro Four Thirds lenses from all brands.
