World-renowned baby photographer Anne Geddes puts NFTs up for sale

Anne Geddes NFT
(Image credit: Anne Geddes NFT)

Internationally renowned photographer Anne Geddes released her first set of NFTs over Mother's Day weekend in the US. The New York-based photographer is best known for her adorable staged portraits of babies in anything from bunny costumes to cabbages but like so many artists, she's had to find new avenues to make a living. 

The term NFT has been circulating like wildfire recently. While some photographers are scared of NFTs and the community surrounding them, some are jumping at the opportunity to find a way they can make more money from their creative outlet. Certain photographers have even been accused of exploiting the people in the photos (such as the photographer who sold NFTs of Nirvana). Still, one street photographer has given a helping hand by sharing the NFT royalties with the street performer in the picture

The collection of nine images by Geddes will be minted as digital art prints and collectors will be able to redeem a corresponding physical 8 x 10-inch print on purchase. The NFTs went on sale on 6 May 2022 and every image included in the collection has been made specifically for this release. Prices started at $50.00 for a single edition digital art print and go up to $5,000 for the one-of-one collection which includes an authenticated digital signature and a one-of-a-kind physical print made exclusively for this release. 

Peony Angel (Image credit: Anne Geddes NFT)

As well as selling the collection of nine images as digital prints, Geddes will also be selling 20 prints of each image in the Signature Series. She has also created nine mother's day images exclusively as NFTs and she is auctioning off a private shoot in her New York studio to raise money for mothers and children who have been affected by the conflict in Ukraine. Commemorative NFTs will be on sale to raise even more money, all of which will be donated to The American Red Cross. 

We spoke to Annes Geddes to find out why she decided to sell NFTs now and whether she thought it was going to be a fad. 

What made you decide that now is the time to market your photos as NFTs?

I guess I had the same reaction to initially understanding NTFS as most people did (and still do) – I thought “how can I get my head around how they work”? But to put it in simplistic terms, think of people in the USA who collected baseball cards in the old days and how they could be traded. Collecting NFTs is a way to support artists whose work you admire, helping them continue to create new work. In the early 90s when I first began creating images for greeting cards, calendars and coffee table books, sales of my new imagery allowed me to keep creating in the studio. Of course, today it’s a totally different world. The honest truth is that it’s expensive to continue to shoot new imagery with no prospect of financial return. For me to shoot, say, 12 calendar images costs in the region of $250,000 - $300,000. And nowadays, once the images are released, they’re all over the internet for free. That’s not a great business model, and believe me, every artist needs one. I see sales of my NFTs as a way for me to continue to create for those who love my work. You can buy an NFT to keep for yourself, gift one to somebody, or trade them (like baseball cards!).

Butterfly Baby (Image credit: Anne Geddes NFT)

Do you think NFTs will change the way we enjoy photography?

There are many ways to enjoy photography, but these days, only a limited number of ways for photographers to make a living through their creativity. For instance, the last time I shot 12 brand new images as a calendar series was 2016. That series, “Signs of the Zodiac” will soon be available as NFTs.  It’s been frustrating for me to not be able to continue to create with the scale and vision that I would like to. Of course, I shoot advertising campaigns and do a lot of private portraitures, but that area of work where I can just create images for myself has disappeared until now. This is why I’m super excited to have my audience learn more about the NFT world. NFTs really stand for “non-fungible tokens” but I think of my own NFTs standing for “newfound treasures!" You don’t have to be a crypto wizz to understand the concept, and you don’t need cryptocurrency to collect my NFTs. Just go to annegeddes.io and run through the FAQs to learn more.


When NFTs first became popular, did you think they would be a fad, or have staying power?

To put it this way, when the internet came into being, did we all understand then how quickly the world would change? My NFTs are simply a new vehicle for those who enjoy my work to enjoy regular new imagery and support me going forward. In return, I can continue to spread joy and have my audience collect my imagery, similar to when they would collect my greeting cards, calendars or books. NFTs are here to stay.

Baby in Womb (Image credit: Anne Geddes NFT)

Read more:

How I sell my photographs as NFTs
More NFT madness: Associated Press under fire for NFT of migrants at sea
It's official: NFTs are coming to Instagram

Hannah Rooke
Freelance contributor

Having studied Journalism and Public Relations at the University of the West of England Hannah developed a love for photography through a module on photojournalism. She specializes in Portrait, Fashion and lifestyle photography but has more recently branched out in the world of stylized product photography. Hannah spent three years working at Wex Photo Video as a Senior Sales Assistant, using her experience and knowledge of cameras to help people buy the equipment that is right for them. With eight years experience working with studio lighting, Hannah has run many successful workshops teaching people how to use different lighting setups.

Read more
women in photography
30 female photographers whose work deserves to be seen, studied, and celebrated, on International Women's Day
Liz Hatton (C) works alongside the press photographers during the UK Premiere of "Venom: The Last Dance" at the BFI IMAX Waterloo on October 23, 2024 in London, England
Teenage photographer who died of cancer - and who inspired the Princess of Wales - has her images auctioned off for charity
Real Zebra and Model in large mostly white room with a number of stuffed animals
“I didn’t use Photoshop (in the way you think) for these pictures – but everyone assumes I did”
Facebook, Instagram, WhatsApp, TikTok and Threads apps logo is displayed on a smartphone screen
20 famous photographers to follow on social media in 2025 (and where to find them)
Vietnamese-US photographer Nick Ut (C) holds his Pulitzer and World Press Photo Award, 1972 photograph 'Napalm Girl', depicting Kim Phuc (L) as they attend Pope Francis' weekly open-air general audience in St. Peters' square on May 11, 2022 at the Vatican
Controversial documentary challenges the authorship of one of the most famous historical photographs ever taken
The exterior of the Modern Art Museum in Fort Worth, Texas
Controversial photos of children by Sally Mann seized from Texas museum, resurfacing a decades old debate
Latest in Family Photography
photo album
Your grandma could take better pictures than those Miley Cyrus and Erin Moriarty post on Instagram!
Newborn Photography
“Capturing babies and young children requires you to increase your camera's shutter speed"
Photograph of children showing their wonky teeth, photographed by leading British photographer Rankin for the RANKIN X AQUAFRESH campaign
Rankin gets his teeth into dental hygiene photo campaign for children
Canon Studio Portrait Portraiture
How I used dramatic edge lighting for a beautiful baby bump portrait shoot
Interview with Tianna Williams
Midwife-turned-award-winning-photographer empowers her subjects
How to shoot a blockhead baby photo
How to shoot a blockhead baby photo portrait
Latest in News
Sony Venice Extension System Mini
BREAKING: Sony has just expanded its renowned cinema line with the Venice Extension System Mini
Miofive S1 Ultra dash cam on a wooden surface against a white background
Dashcam prices crash by up to $110 in Amazon's spring sale
Kodak Slide N Scan deal
Kodak slashes the cost of its film scanners in Amazon Big Spring Sale
Amazon Spring Sale
These are the best camera deals across the Amazon Big Spring Sale
Akaso Brave 7 LE
Our best budget action cam is now even cheaper in the Amazon spring sale
DJI Mini 4K
The amazing DJI Mini 4K camera drone drops to under $250