I don't think this new camera – the "smallest mirrorless ever invented" – is worthy of the name Yashica
(Image credit: Yashica / Photo Rumors)
So, you might have heard that the brand Yashica is back – but it is far from the legacy brand it once was. It recently launched the Yaschica smart binoculars and has joined forces with I'm Back, to produce digital modules for some of the best film cameras.
From the photos, this thing looks like a GoPro on steroids and features an interchangeable lens mount (for what looks like three lenses that will be available). It will also feature a flip-out screen and what looks to be a digital viewfinder attachment.
(Image credit: Yashica / Photo Rumors)
To my eye, this thing looks utterly bonkers. Personally, I can't see any rhyme or reason why anyone would want to buy and carry this around as their main camera or even for travel photography.
At this stage, there isn't anything else really to say about it, and no specs have yet to be announced by Yashica / I'm Back. But I don't think I need them, as it looks horrible! The only real positive thing I can say about it? It's good that it has three lenses, which I assume from the image are a wide-angle, tele and a standard, which can all be focused manually.
Again, from the side profile, we can see two slots that look right off of a GoPro – but I'd bet that the best GoPro cameras will eat this thing alive in a photography shootout. I will go as far as to say that it is an interesting concept, but personally, I wouldn't touch it with a bargepole.
(Image credit: Yashica / Photo Rumors)
While this might seem like a harsh overview of a product that we have no specs for, and don't really know what it wants to be or do, I've seen enough cameras come to market to know that this isn't going to be the "big seller" from Yashica. Could I be wrong? Maybe, but I won't hold my breath.
Get the Digital Camera World Newsletter
The best camera deals, reviews, product advice, and unmissable photography news, direct to your inbox!
Editor's note: As with all crowdfunding projects, there is no guarantee that the final product will match the early depictions in the campaign – or that the final product will be completed or delivered at all. DCW does not endorse this or any other crowdfunding campaign.
For nearly two decades Sebastian's work has been published internationally. Originally specializing in Equestrianism, his visuals have been used by the leading names in the equestrian industry such as The Fédération Equestre Internationale (FEI), The Jockey Club, Horse & Hound, and many more for various advertising campaigns, books, and pre/post-event highlights.
He is a Fellow of The Royal Society of Arts, holds a Foundation Degree in Equitation Science, and is a Master of Arts in Publishing. He is a member of Nikon NPS and has been a Nikon user since the film days using a Nikon F5 and saw the digital transition with Nikon's D series cameras and is still to this day the youngest member to be elected into BEWA, The British Equestrian Writers' Association.
He is familiar with and shows great interest in street, medium, and large format photography with products by Leica, Phase One, Hasselblad, Alpa, and Sinar. Sebastian has also used many cinema cameras from the likes of Sony, RED, ARRI, and everything in between. He now spends his spare time using his trusted Leica M-E or Leica M2 shooting Street photography or general life as he sees it, usually in Black and White.
