"You’re cheating if you can’t get it right in camera"

Sean McCormack opinion pieces
(Image credit: Sean McCormack)

You shouldn’t crop in software.
Always choose the focal length to get the right shot at the time of capture.
Only use prime lenses, a zoom lens dilutes your image quality.
Nail your exposure. If you underexpose or overexpose you’ve missed the shot.
Set your sharpening correctly for a pinsharp image.
Make sure your shutter speed is enough to prevent camera movement.
Always use a tripod. 
Real photographers shoot black and white only as it’s the most direct link to historical photography.
And those primes? They should be vintage lenses.
You should never stage a photo, you should always capture the scene as you find it. 

Honestly folks, can you imagine how boring and suppressed photography would be if you had to stick to rules like that? We’re blessed in a world where 40+ Megapixel cameras allow us to crop in to get photos within our capture, allowing you to tailor the crop to both the subject and the destination. Be that for print (and you should print), Instagram stories, posts, or going into videos like reels, shorts, or longer form. 

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Sean McCormack

Sean McCormack is a commercial, and editorial photographer, book author, and regular contributor to Digital Camera magazine based in Galway, Ireland. He has extensive experience with Lightroom, dating back to its original beta version, and has tried out just about every plugin and preset available. His latest book is Essential Development 3: 25 Tips for Lightroom Classic’s Develop Module