Fujifilm
Latest about Fujifilm

The Fujifilm X70 was the budget X100 alternative – and Fujifilm sorely needs to bring it back
By Hillary K. Grigonis published
OPINION Dear Fujifilm, please launch a new Fujifilm X70 – and keep it budget-friendly

Fujifilm releases new firmware for its stunning XF 500mm super-telephoto lens
By Ben Andrews published
The Fujifilm XF 500mm F5.6 R LM OIS WR just got even better

The Fujifilm X10 is a mix between the vintage digicam trend and the X100VI – and I kinda want one
By Hillary K. Grigonis published
OPINION Mix the vintage digicam trend with the X100VI and you’d get a camera like the 2011 Fujifilm X10

Remember the Fujifilm X-T1? Maybe it's the perfect stopgap while I wait for my X100VI...
By Mike Harris published
Opinion I’ve been hankering for a Fujifilm X100VI since its release, so why the heck am I considering picking up a Fujifilm X-T1?

The X100VI is proof: Fujifilm needs to bring back compacts like the Fujifilm X30
By Hillary K. Grigonis published
OPINION As demand keeps the X100VI exceptionally pricey, I think the Fujifilm X30 compact zoom needs a remake

Finally! Fujifilm rolls out discounts on selected GF lenses!
By Kalum Carter published
Deals SAVE $500 on selected Fujifilm GF zoom and prime lenses – including a portrait lens beast!

12 years on, the Fujifilm X-M1 is still a king of micro mirrorless cameras
By James Artaius published
The Fujifilm X-M1 is the OG of Fujifilm's super small X cameras – but how does it hold up in 2025?

Instax Mini 90 Neo Classic review: still the coolest retro Instax in the range?
By Gavin Stoker last updated
review Forget the pastel colors and Hello Kitty styling of junior models in the Instax range; this retro-styled instant print contender is one for the grown ups
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