Watch live as Samsung unveils the newest Galaxy devices. Will the Galaxy S25 see a camera overhaul?

The live presentation has now wrapped up. Pre-orders for the Galaxy S25 are already live, with shipping expected to begin February 7. The S25 starts at $799 / £799, the S25 Plus starts at $999 / £999, and the S25 Ultra at $1,299 / £1,249.

The discussion is now shifting away from AI and the camera array to health and smart home features, so now is your time to step away and pop some popcorn – or read through or early hands-on previews of the Samsung S25 models.

The AI in the S25 series will also be able to do face swaps on group photos. On stage, the team demonstrated swapping out a blinking face in a group shot for another with open eyes.

Another key feature is what Samsung is calling “nightography” for videos. The S25 can detect whether or not the subject is moving when taking a video in dim lighting conditions in order to apply the best settings automatically.

Samsung has also announced “virtual aperture,” which essentially allows you to adjust the amount of blur in portrait mode on the S25 cameras. Samsung says that it brings a feature “once exclusive to professional cameras.” But, it’s a virtual tool, so it’s computer generated background blur and not the real thing. It’s also not new to the world of mobile photography – adjusting the level of background blur is a feature that’s already available on some iPhones.

Videographers will have access to Log Video, as well as 10-Bit HDR on the S25 series. The Log video will allow for better color grading inside programs like DaVinci Resolve or Adobe Premiere Pro. The S25 series will also utilize AI to help clean up video audio.

For the first time in the S25 series, a 50MP ultra-wide has been added to the camera array. Samsung says the updated camera works for macro images as well. It will also still keep the 200MP camera mode of the predecessor.

Here’s an exciting announcement for color-loving photographers. The Galaxy S25 series lets you create your own custom look inspired by any photo that you choose. You can choose a reference photo, even a film shot, and the smartphone will recognize the color tone and saturation, then create a personal filter for you to use. Photographers will still have tools to fine-tune the filter’s results.

Here we go – now they are talking about the floating camera design, which is elevated and “visually designed to embody the camera’s performance.”

The S25 series will manage heat better with a vapor chamber that’s 40% larger than the previous model, along with new custom thermal interface material. The update should help prevent overheating. While the announcement was tailored towards gaming, heat can play a role when shooting videos on hot days as well.

Now we’re getting details on the display, which will automatically upscale on-screen videos and photos using AI. ProScaler leverages AI-based processing to enhance every image and video on screen, Kareen Stephens said. That boosts image quality on screen by up to 40 percent compared to previous series, she said. All three models will support up to a 120Hz refresh rate.

AI-generated content from the S25 will come with a watermark. The company said it will use C2PA standards to add a watermark to AI generations. “This means you will know when something has been created by AI,” said Jay Kim. “It’s part of our effort to create a more AI transparent world.”

Samsung just demonstrated Gemini Live capabilities by asking how to become a better photographer. The AI suggested an off-center composition to be less boring. Then, it suggested shooting on a sunny day for a more vibrant photo. The AI also helped define contrast.

But, is that even the best advice? Shooting at noon on a sunny day is terrible advice. Shooting on a sunny day just after sunrise or just before sunset is great though. The AI didn’t specify when to shoot on a sunny day, just suggested a sunny day over an overcase one for a more vibrant photo.

As I suspected, much of the S25 features are tied to AI. In fact, on the S25 series, you only need to long press the side button to bring up Gemini.

Circle to search will now automatically find a phone number or URL from a photograph. That means you can snap a photo of a poster or flyer instead of typing in a phone number or website manually. Circle to Search will also help find music from a video.

Galaxy AI will allow users to use voice search to find a specific photo on the S25. That allows users to complete a search in fewer steps. It's all done on device, Samsung notes, so you don't need to be online to use it.

Galaxy AI wants to know you more. The S25 series will utilize on-device AI for a Personal Knowledge Graph, a dataset that helps the S25 devices deliver custom responses. A Now Bar at the bottom of the phone will show real-time updates even when the phone is locked based on this personal data, like current scores for the sports that you follow on Google.

The Galaxy S25 series will have a customized chipset with the “most powerful NPU for groundbreaking mobile AI,” which the company says also advances Galaxy’s class leading photography and editing across the entire S25 series.

The Samsung Galaxy S25 will be the first phones to be able to screen share to Gemini, Google’s AI, to ask the AI questions about what’s on the screen. It shows an interesting partnership between Samsung and Google.

TM Roh has confirmed the Samsung Galaxy S25 with an AI OS built from the ground-up, including multi-modal AI and support for Gemini. “Today we are setting the standard mobile AI innovation once again and with the Samsung Galaxy S25 we are making it a reality, right here, right now,” he said.

A handful of teasers ahead of the start time suggest that today’s launches will focus unsurprisingly on AI, including privacy updates centered around AI. A Samsung Health teaser suggests some key updates to Samsung’s health app and wearables too. We’re just minutes from the start time.

Ahead of the official start time, Samsung is playing the teaser hologram show that happened in London. It features "Show me the memories" requests, suggesting new AI could help make certain photos easier to find.

The latest Galaxy devices may not be live yet, but Samsung is offering a $50 credit for those who pre-order before the Samsung Unpacked event begins. The $50 credit is only good for pre-orders, but users need to sign up before the Unpacked event begins here to reserve the deal to use on a later pre-order.

The Samsung Galaxy Unpacked 2025 is set to kick off in just over an hour. Samsung first teased the event with a hologram light show in London that was set to "hint at the ground-breaking advancements we’ll be unveiling at Galaxy Unpacked," according to Annika Bizon, the Director of Mobile Experience for Samsung UK & Ireland.

The event teased the next update to Galaxy AI, so at a minimum, we're expecting to see some AI-focused updates with today's announcements.